Multimedia profile of a retailer
How to Use a Smore Flyer for your Multimedia Presentation
About J. Crew
J.Crew is a clothing and Accessory retail store chain. The business was started in 1983 as a catalog only. The first brick and mortar store opened in 1989 at South Street Seaport in New York City. The business operates more than 500 retail and factory stores across the US under the J. Crew, and Madewell banners.
They sell fashionable women's, men's and children's clothing for a casual and business lifestyles. The products they sell include sportswear, outerwear, shows and accessories.
The store practices private label merchandising. The only brand that J.Crew carries is their own. According to their website,"Every single piece is conceived in our New York City studio, where designers sketch, drape, tuck and bead a collection to life". Though they design their own products, they do not own factories and produce their own products so they are not vertically integrated.
In addition to brick and mortar stores, J. Crew reaches customers through their high quality catalog, website thus they are an omni-channel retailer.
Assignment 2-J. Crew: In the News
Assignment 2-J crew in the NEWS
Assignment 3- Brick and Mortar Store
Other Selling Channels
Assignment 4- AMBIANCE- This is a video upload. Any YouTube, Vimeo or Vidler can be uploaded.
The video shows how important the stores visual merchandising is for J Crew.
Assignment 4- AMBIANCE! Upload music from Soundcloud.com
Assignment 4- Music for J Crews Image
Austin by Galen Weston
Assignment 4- Ambiance This is an example of J Crew logo
Assignment 5- Example of Window Displays
Tiffany Shadow box window at street level
Assignment 6- J Crew Global Store Locations
Where are they?
New York-based J. Crew boasts more than 500 stores in 44 states and the District of Columbia, with nearly half of its stores located across the states of California, New York, Florida, Texas, Massachusetts, New Jersey, and Pennsylvania. The US market accounts for essentially all of the retailer's sales.
Beyond the US, it operates two stores in Paris; 18 stores in three Canadian provinces: Alberta, British Columbia, and Ontario; and four stores in London. J. Crew's e-commerce site is active in 100 countries.
J Crew Store, Soho, NYC
J Crew Store, Sloan Square, London, UK
This is the store front where the store will be opened in September, 2014.
J Crew Stores in Canada
Assignment 7- Pricing Structure for J Crew
Through the process of elimination, we can see that J Crew’s pricing objectives are profit maximizing. For example, when looking at their "New Arrival" tee shirt offerings, there are several select price points on new products; $55, $49.50, 39.50 and $29.50.
These prices would not generate volume or enhance the image. As a private label retailer, no other store will have these tee shirts so there is no “status quo” pricing either.
I would also guess that the pricing practice is Neutral or Passive, not aggressive as they retail prices do not look to be very low and in competition with pother stores.J Crew, like most other apparel stores has a one-price policy meaning every customer pays the same price. There are no negotiations.
The techniques used to price the merchandise are not very unique. Looking through he website offerings, prices either end with a whole number or a $.50 ending.
Sale/promotional merchandise is promoted with a $.99 ending. The retailer also offers additional "percentage off" discounts which is a time sensitive tactic as the website does not state when the extra percentage discount will end!