Valentine's Day

Floral Design

History of Valentine's Day

The day of romance we call Valentine’s Day is named for a Christian martyr and dates back to the 5th century, but has origins in the Roman holiday Lupercalia. One legend contends that Valentine was a priest who served during the third century in Rome. When Emperor Claudius II decided that single men made better soldiers than those with wives and families, he outlawed marriage for young men. Valentine, realizing the injustice of the decree, defied Claudius and continued to perform marriages for young lovers in secret. When Valentine’s actions were discovered, Claudius ordered that he be put to death. According to one legend, an imprisoned Valentine actually sent the first “valentine” greeting himself after he fell in love with a young girl–possibly his jailor’s daughter–who visited him during his confinement. Before his death, it is alleged that he wrote her a letter signed “From your Valentine,” an expression that is still in use today.

History of flowers with the holiday

Valentine's Day flowers are often the Valentine's Day gift of choice around this time of year. For centuries, flowers have symbolized fertility, love, marriage, and romance. The history of giving your loved one Valentine's Day flowers comes from the old-fashioned custom of sending floral bouquets to pass on non-verbal messages. Introduced in the 18th century by Charles II of Sweden, each flower had a specific meaning attached to it, making it possible to have an entire conversation using only flowers. Today, people continue to send flowers on special occasions or to express sentiments of love and admiration. The rose is the traditional Valentine's Day flower, as it signifies romantic love, but there are many other flowers that people send to communicate the different types of love they feel for those important people in their lives.

economic impact of flowers

The holidays represent a major revenue opportunity for developers, regardless of the day of the week or how well you’re performing leading into the holiday. The developers on our network that participated in our last three holiday currency sale programs saw their revenue increase by as much as 50%, compared to the previous 7-day average.

Average valentine's day client

Valentine’s Day floral purchasing varies significantly by age of householder, and younger-aged consumers show a much higher incidence of floral purchase.

Consumer households under the age of 35 again show the highest relative incidence of floral purchase for Valentine’s Day compared to other age groups. These findings brings into bold relief the fact that Valentine’s Day is one of the key occasions to involve young consumers, and likely new floral buyers, with fresh floral products.

Valentine's Day Floral Arrangements