History of Valentine's Day
History of flowers with the holiday
economic impact of flowers
Average valentine's day client
Valentine’s Day floral purchasing varies significantly by age of householder, and younger-aged consumers show a much higher incidence of floral purchase.
Consumer households under the age of 35 again show the highest relative incidence of floral purchase for Valentine’s Day compared to other age groups. These findings brings into bold relief the fact that Valentine’s Day is one of the key occasions to involve young consumers, and likely new floral buyers, with fresh floral products.