Sylvia Global Media Network

Business Plan

The Business of Being A Woman & A Girl

I meet the most wonderful people everywhere I go. Perhaps it is because I am open and my natural curiosity connects people. Serendipitously, good takes center stage in the conversation. Sometimes the change is subtle and personal, sometimes commuity-wide, now it is global. Connecting + Communicating. Constantly in search of the good around us, I know where to make it happen on a daily basis, Sylvia Global Media Network.


Growing 50+ years of relationships into a digital broadcast network is the premises of this business plan.

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Who is Gael Sylvia?
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Competitive Edge: SGMN Is Accessible, Faster, Cheaper

Google+ Hangout is cumbersome and not easily accessible.

Blog Talk Radio is radio only

Non-existing one-stop resource for globally curated content associated with women & girls.


SGMN's Solutions Are Scaleable & Sustainable Responses To The Demands For:


  • Women's Media Center Solution, Women's Funding Networks, Business and Political Organizations, Health, Spirituality, Faith, Philanthropy, STEM+Art and 12,856 other associations nationally
  • Refreshing Alternatives for Consumers
  • Female Centric Digital Broadcasting
  • Consumer Driven Multimedia Broadcast
  • Multi-Cultural Programs
  • Multi-Lingual Programs
  • Globally Curated Content




SGMN - Due Diligence: Creating the Company History NOW, The Executive Team, Business Model, Financials, Forecast and the Future

Create an Auction


Surrounded by experts of shared values, guiding us and assuring we have options, and the answers to questions such as:


  1. Grow and Hold - Similar to OWN T.V.?
  2. Grow and Sell - IPO Pros vs Cons?
  3. Monitoring the marketing for selling in 2-3 years, what is the forecast?
  4. Who adds value to the executive team? Who can enhance SGMN as an award winning product, the buzz and frequently featured in the news?
  5. What are the valuation methods for a digital broadcast network?
  6. In five years if we are offered five times our EBITDA, what is it potentially?
  7. When we review our accounting records are all of our GAAP statements in order if such an expensive capital outlay were required?
  8. Is our marketing plan out pacing our projected growth?
  9. Identifying investment partners with whom we will want to do repeated business.
  10. Who are our prospective buyers?
  11. With the right team we can enhance our business model, effectiveness and payoff.




Projections for Growing SGMN's Membership

Host, advertisers and sponsors have four pay options. Growing each of these categories between 2014 and 2016 is projected below. Based on US dollars.



  • We have replicated the BlogTalkRadio pay scale, adding a slightly reduced matching rate with video capability.



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Competitors: How Our Solution Is Better

SGMN Fills In The Gaps with Accessible Multi-Lingual and Multi-Cultural Programs.


  • BlogTalk Radio - SGMN Has Video
  • YouTube - SGMN Has A Women Focus Channel
  • Makers.com http://www.makers.com/ - SGMN brings fresh diversity, introducing images and global examples.
  • Women Moving Million - SGMN Is Established & Trusted
  • TEDX - SGMN Continues the Conversations Worth Sharing
  • World Pulse - SGMN Puts Trained Citizen Journalist On Air Radio & Video



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What SGMN Needs To Succeed

  1. Seed Money Invested To Date: $145,000 (web development, engineers, marketing, consultant fees, accounting, legal, banking fees, travel, training).
  2. Platform Development - Capital To Create SGMN Digital Platform Similar to BlogTalkRadio and YouTube & Google+ Hangout.
  3. Operations Team - Capital To Hire The Right Team For Sustainable, Scaleable Success
  4. Experienced Advisors - Media, Technology, Business Development, Sales & Marketing Experts, Website Manager. Accountant (; Administrative support associated with booking, show production for specific shows, social media manager, equipment for off-site special programs associated with First Ladies.
  5. Advertisers


BlogTalkRadio? October 1, 2013 Q&A: Alan Levy, BlogTalkRadio on

PRWeek US http://www.prweekus.com/ceo-qa-alan-levy-blogtalkradio/article/312546/


Did you expect BlogTalkRadio would become as big as it has?
I had no idea it would get to the point where we are now hosting 2,000 radio shows a day and attracting 18 million unique visitors per month. Brands, individuals, and associations are all in the content-creation business today and our platform is ideal for that.

How does the company make money?
Revenue was in excess of $9 million last year. The company has a multi-faceted business model based on subscriptions and advertising. We are largely a word-of-mouth platform. Many people that listen to our shows become radio hosts themselves.


Who is the company's competition?
We compete with almost everybody, whether it is TV or Facebook. On the live content-creation side, we see ourselves as what video is to YouTube, but on the audio side.

However, whereas YouTube is a distribution platform, we're a content-creation company - 98% of our content is broadcast using our tools and technology. There are a lot of distribution platforms for content, but we're also a technology platform and that has been our secret sauce.

You recently announced a partnership with public radio broadcaster and PBS host Tavis Smiley, who created BlogTalkRadio's first talent-branded network. How are you looking to partner with major media brands?
We've launched this concept of creating networks for brands and other media properties. Tavis is the first and we'll be announcing more later this fall.

Tavis Smiley Network isn't just about him. He hosts a 20-minute show daily, but has other hosts who are part of his network. They're creating different kinds of content around subjects such as fitness and finance.

In what ways are corporate brands using BlogTalkRadio?
Brands such as Sears have been with us for years. They have a show called Craftsman World of DIY. Craftsman is the retailer's tool brand, which allows it to have conver- sations with experts, take callers, and have questions. We're interested in building networks on behalf of brands looking to create a new medium or form of dialogue.

Tell us how clients measure the impact of BlogTalkRadio.
We measure how many people listen to the shows. But we also build in social tools so our audience is not just listening on BlogTalkRadio. If you click on our iTunes button, for instance, you can pull the content right into iTunes.

We have also extended it to other distribution platforms. Most of the content is now consumed on-demand and through sharing on things such as Facebook's social graph. We have simplified the creation and distribution process.

How are PR pros tapping into the service for clients?
Our shows often feature celebrities, authors, and other notables such as Larry King. Most of the time it is publicists and PR agencies who reach out to our 15,000 hosts.

In the age of social media how did you make people understand radio's relevance, albeit in a new format?

Although the word radio is in our name, BlogTalkRadio is very little like traditional radio. We see it as a new medium. It's a live-streaming platform, but it is much bigger than that because of the sharing and on-demand aspect of it.

There is continuously an education on the importance of leveraging tools such as BlogTalkRadio that enable engagement and interaction with our radio hosts and their audiences and communities.

What about traditional talk radio?
We don't see ourselves as competing with radio. It has become very fragmented with no scale. Also, talk is mostly distributed through the AM dial and ultimately AM radio won't be in new cars [in the future].

Can the market for podcasts get bigger?
The market for audio is getting really hot and that is in large part due to the success of Pandora and even more so with iTunes radio, as well as other apps that broadcast and distribute audio content.

With mobile being what it is today, our platform is in the right place as a content-creation factory that is aggregating audio content and pushing it out everywhere.

What are the biggest challenges for your company?
For any media or technology company to stay competitive, it has to build tools and technology in a way that stands the test of time and competes with the largest media companies in the world.

One of the key reasons we're still here and doing well is because we own the technology platform and that allows us to be creative. That is why we're seeing so many other creative properties participate with BlogTalkRadio.



BlogTalkRadio Works - It's Easy, Accessible & Affordable BUT A Woman/Girl Could Get Lost In the Mix


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World Pulse: Connecting Women's Voices to Transform Our World
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Her Excellency First Lady of Belize, Mrs. Kim Simplis-Barrow

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UMC Profile Hyepin Im
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SGMN Is Used By The Women's Media Center

Data provided courtesy of the WMC

http://www.womensmediacenter.com/pages/the-problem


There is a crisis of representation in the media. We live in a racially and ethnically diverse nation that is 51% female, but the news media itself remains staggeringly limited to a single demographic.

The media is the single most powerful tool at our disposal; it has the power to educate, effect social change, and determine the political policies and elections that shape our lives. Our work in diversifying the media landscape is critical to the health of our culture and democracy.

Consider the Following Statistics

  • By a nearly 3 to 1 margin, male front-page bylines at top newspapers outnumbered female bylines in coverage of the 2012 presidential election. Men were also far more likely to be quoted than women in newspapers, television and public radio.


  • On Sunday TV talk shows, women comprised only 14 percent of those interviewed and 29 percent of roundtable guests.


  • Talk radio and sports talk radio hosts are overwhelmingly male.


  • As newspaper employment continues to tumble, so does the number of women in key jobs.


  • Newer, online-only news sites have fallen into the same rut as legacy media. Male bylines outnumbered female bylines at four of six sites reviewed.


  • The percentage of women who are television news directors edged up, reaching 30 percent for the first time. Overall employment of women in TV news remains flat.


  • Obituaries about men far outnumber those of women in top national and regional newspapers.


  • Women comprised just 9 percent of the directors of the top 250 domestic grossing films of 2012.


  • Women comprised 39 percent of documentary directors whose work appeared at major festivals in 2011-12.


  • Across all behind-the-camera positions, females were most likely to be producers. However, as the prestige of the producing post increased, the percentage of female participation decreased.


  • Forty-seven percent of gamers are women, but 88 percent of video games developers are male

Click here to download: The Status of Women in the U.S. Media 2013 report (3.94 MB)

Read last year's report: The Status of Women in the U.S. Media 2012.


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700+ Experts Use SGMN

About WMC SheSource

Experts for Journalists and Media - http://www.shesource.org/pages/about-shesource


Women's Media Center's SheSource database of women experts is the go-to resource for journalists, bookers, and producers seeking women experts to appear on TV and to quote in print and online media. When you need an expert perspective or a source on the leading issues of the day, come to WMC SheSource and we will connect you to leading experts from every field.


Why do we need WMC SheSource?

'The sad fact is, gender inequality is so deeply ingrained in our culture, most people don’t realize there’s a problem….No major (issue) can be approached effectively without including the needs, views, and talents of the other half of the population …. We are all responsible for changing the conversation. Not tomorrow, but right now.'
- Jane Fonda, Women’s Media Center co-founder


Media plays a critical role – perhaps the most critical role – in shaping perceptions and disseminating information. Given media’s central position, it is imperative that it accurately reflect all perspectives and positions, and seek participation by all. But in 2011, only 21.7% of guests on the Sunday morning talk shows were women, 26% of NPR’s news sources were women, and women represented only 23% of newsmakers on the 84 news websites being monitored by Global Media Monitoring Project. With women representing over 50% of the US population, and as media is moving more and more toward disseminating polarizing, subjective, and extreme programming cloaked as “news”, the need to increase the presence of women’s voices and change the conversation becomes even clearer.


Editors, reporters, producers, and bookers looking to be part of the solution to this problem can utilize WMC SheSource - our braintrust of women experts to help create a level playing field for women and girls in the media.


WMC She Source is a project of the Women’s Media Center - an organization founded in 2005 by Jane Fonda, Robin Morgan, and Gloria Steinem to positively and significantly impact the visibility of women in the media, increase the inclusion of women’s voices on key issues in the national dialogue, fight media sexism and bias in coverage, and increase professional opportunities for women to appear in and write for major media outlets.

Find an expert source here.


To apply to become a WMC SheSource expert email: shesource@womensmediacenter.com

Not enough media experience to feel comfortable being interviewed? Apply for the Women’s Media Center’s Progressive Women’s Voices – the premier media leadership training program in the country for women.


Statistics from The Women's Media Center Report on the Status of Women in the U.S. Media 2012 by Robin H Pugh Yi, PhD., and Craig T. Dearfield, M.A.



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196 Women x $1 Million = Women Moving Millions Are On SGMN

OUR STORY


In 2005, while documenting the historicity of visionary donors pledging a million dollars or more to women and girls, Helen LaKelly Hunt received an important call. Her sister, Ambassador Swanee Hunt, made a grand financial pledge for Helen’s use to “raise the bar on women’s giving.” To Swanee’s pledge, Helen added one of her own, and this spark capital catalyzed a major global funding initiative Women Moving Millions.

WOMEN MOVING MILLIONS created a global contagion of committed, purposeful individuals making unprecedented gifts of $1 million or more for the advancement of women and girls. Raising funds as well as their voices, this concept inspired other donors to join with them toward amplifying the voices of women worldwide. Phase I of the Women Moving Millions initiative (April 2007 to April 2009) was launched in partnership with the Women’s Funding Network (WFN) and history was made as $182 million was pledged by 102 donors to 41 WFN member funds.

Since 2007, Women Moving Millions has inspired bold levels of giving, creating a new culture in breakthrough philanthropy. To date 196 DONORS have pledged over$288 MILLION plus to organizations and initiatives of their choosing that share WMM’s commitment to the advancement of women and girls throughout the world.

Women Moving Millions became a 501(c)(3) independent tax exempt entity and public charity in June, 2011.

WMM is a diverse community of extraordinary individuals committed to funding the advancement of women and girls around the globe. Members are passionately committed to mobilizing unprecedented resources and donate at levels of $1million or more, in the process sparking a larger movement of trailblazing philanthropists working to enhance the potential of half the world’s citizens.



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160 Organizations + $535M = Women's Funding Network On SGMN

About the Women’s Funding Network connects and strengthens more than 160 organizations that fund women’s solutions across the globe, making us one of the largest collaborative philanthropic networks in the world. Our members are women’s foundations that span public charities, private foundations and funds within community foundations.



Collectively our members invest $65 million annually in women and girls worldwide and have over $535 million in working assets.


Mission

As a global network and a movement for social justice, Women's Funding Network accelerates women's leadership and invests in solving critical social issues -- from poverty to global security -- by bringing together the financial power, influence and voices of women's funds.

More than a membership organization.

Women’s Funding Network serves as a global champion for investment in women and providesmember funds with ongoing access, training, tools and support to help them increase their investment, influence and impact. We unite ideas, knowledge money and action to create lasting social change for women and girls, their families and communities.






SGMN Needs Infrastructure To Support 1 Billion Rising

One Billion Rising began as a call-to-action based on the staggering statistic that one in three women on the planet will be beaten or raped during her lifetime. With the world population at seven billion, this adds up to more than one billion women and girls.

On February 14, 2013, V-Day’s 15th anniversary, EMCC will join activists, writers, thinkers, celebrities, and women and men across the world to bring critical awareness and demand global change to end the injustices women and girls suffer. Other events being held across metropolitan Phoenix and nationwide can be found on the One Billion Rising website,onebillionrising.org.



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Who is Gael Sylvia Part 2
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