Research Rewards Movies too!

Thani Oruvan

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Fhyzics Business Consultants Private Limited

Fhyzics Business Consultants Private Limited just completed its maiden business analysis project for the movie industry. Insiders of the industry claims that this is the first ever formal arrangement where a consulting firm specialized in business analysis was hired by a production house for a film project.

Movie: Thani Oruvan
Producer: AGS Entertainment
Director: Jayam Raja
Starred by Jayam Ravi and Nayantara

How it all happened? Around April 2012, I met my close friend BS Mubarak an Indian Foreign Service (IFS) officer after a longtime since our civil service training days at Lal Bahadur Shastri National Academy of Administration, Mussoorie. I was explaining Mubarak what our company is doing and indicating the potential areas where business analysis could make a great impact. I was telling him that our company believes in 'Blue Ocean Strategy' popularized by W.Chan Kim and Renee Mauborgne (a book from Harvard Business Review Press). At Fhyzics, we are always willing to venture into unexplored markets and I mentioned that Film Industry is one such area we have identified. About in a weeks time, he told me that one of his childhood friend, Mr. Jayam Raja is looking for such kind of support in his upcoming movie project. Soon we met, Fhyzics team explained Director Raja, how we can add value in his movie project. After couple of meetings, both the sides felt that we are going to make a difference in the movie industry and the deal was signed.

Jayam Raja a leading director and a household name in Tamilnadu and has given several blockbusters such as Jayam (2003), M.Kumaran S/o Mahalakshmi (2004), Something Something ... Unakkum Enakkum (2006), Sathosh Subramaniam (2008), Thillalangadi (2010) and Velayudham (2011). He is a thorough professional and works like a CEO in corporate sector. Director Raja is very punctual, detail oriented, values opinions and motivates the team until everyone gets an 'ahha' experience. Fhyzics team worked with him almost for about one-year before the commencement of film shooting.

Many questioned us how business analysis can help a movie project? Let me ask you, what is business analysis? Business analysis is all about gathering the requirements, analyzing them and recommending the solution. That's all we did in this movie project as well. We met the director at least couple of times during a week and had detailed discussions around the requirements. Then our team will get into the research and recommends the solution. The solution is composed of various plots in movie, structure of the movie, innovative elements and authentic facts. For various reasons, I am not able to get into the specifics, but when you watch the movie you will feel the difference. It is a fine balance between entertainment, logic and authenticity.

Fhyzics data & logic research services to the movie 'Thani Oruvan' is highly appreciated by the Director Mr. Mohan Raja and the audience. Today 'Thani Oruvan' is a blockbuster movie and set a new standard for the movie industry.

About author: Venkadesh Narayanan, BSME, MBA, CBAP is the Principal Consultant at Fhyzics Business Consultants Private Limited - A Business Analysis Company is an Endorsed Education Provider (EEP) of IIBA, Canada and Registered Education Provider of International Requirements Engineering Board, IREB, Germany.

About the company: Fhyzics, a global leader in Business Analysis trainings & projects, consulting firm, Business Analysis(CBAP), Business Analytics, Project Management, Risk Management, Supply Chain and Process Improvement (Lean & Six Sigma) trainings. To know more details about our business consulting services, please visit