Internet Marketing Basics

Erasmus+ KA-1 Course

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Course Description

Today's business marketing efforts require an internet presence, an active campaign and a steady attention to the details of your company's internet marketing efforts. Don't let your company get left behind in the marketplace of ideas and sales. UniversalClass™ offers this terrific introductory course to internet marketing to help you get up to speed on this important and detailed topic.

You don't have to be a computer genius to make internet marketing work for your company, and you don't have to spend a boat load of marketing dollars to have a decent online presence. This course will help you to easily understand the importance of such things as your company's email marketing list, search engine advertising and blogs. You will gain an understanding of how to make your B2B relationships help you to build an increased internet presence and how such relationships help to build your online marketing efforts.

Target groups

Teachers (secondary, vocational, adult, special needs), teacher trainers, educational guides and counselors, head teachers/ managers of schools, adult education professionals, parents, other interested person

Course Lessons (7 days)

DAY 1:

  • Lesson 1: Business Advantages to Internet Marketing

    The following are distinct business advantages that you will notice when you move your company to the internet and participate in the related marketing avenues available to you there.

  • Lesson 2: Details, Details, Details

    We have all heard the expression, "The devil is in the details." There is no place that it is more applicable than the internet when it comes to marketing your company online.

DAY 2:

  • Lesson 3: SEOs -- How To Optimize Your Site and Market Your Featured Products

    To make your site the most attractive, the language in your site content must appeal to the needs of the search engine or site.

  • Lesson 4: AdWords, Search Engine Advertising & Instant Online Marketing Success

    Internet marketing is driven by ad words and search engine advertising. The majority of sites up on the web have paid for site advertising at some point in their online presence

DAY 3:

  • Lesson 5: Email Marketing -- How to Build Your Internet Marketing and Online Presence

    Email marketing is perhaps one of the most important and effective tools your company will use to create regular sales and a sales base on the internet.

  • Lesson 6: Your Personal Network & Expanding Your Internet Marketing

    A Personal Network is a set of human contacts known to an individual, with whom that individual would expect to interact at intervals to support a given set of activities.

DAY 4:

  • Lesson 7: Newsletters & Your Warm Market

    Your company's warm market will stay warm depending upon your direct actions with them. Each client needs and wants to feel wanted and appreciated by you.

  • Lesson 8: Blogs, Opinion Pieces and the Personal Writings of Your CEO

    In many professional circles it is considered uncouth, in a sort of passive sense, for a CEO or marketing director to post up or air out their personal opinions on certain topics.

DAY 5:

  • Lesson 9: B2B Relationships

    Business-to-Business [B2B] relationships are a vibrant and vital part of your personal and business network.

  • Lesson 10: Your Company's Online Niche & Your Company's Reputation

    Your niche and your reputation will go hand in hand as you develop your market and as you become more specialized and targeted into your potential client base.


  • Lesson 11: Link Exchanges and Other Business Strategies

    To successfully build out your website and your company's internet marketing you will need to implement a number of business strategies which are unique to the internet.

  • Lesson 12: The Importance of Branding

    Once you are on the internet for 5 minutes, you will be approached by all types of marketing people who want to help you with "branding yourself."

DAY 7:

  • Lesson 13: e-Books, PowerPoint and "Public" Information to Expand Your Internet Marketing

    There are several ways to make money with an e-Book and we will touch on a couple of them while focusing on what is going to help you to better market your company on the internet.


  • working knowledge of how to plug your company into social networks, e-books and Adwords.
  • You will know how to implement full SEO for your company's site; what to pay for and where to find good help with it.
  • You will learn how to carve out an internet niche for your company and why that is important to your online success.
  • link exchanges
  • expanding business relationships
  • personal network to expand your internet marketing
  • details – important details
  • technicalities of the web and its marketing avenues

Financial conditions

  • The course fee – according to Erasmus+ programme (70 euro/ day), 490 Euro for a 7 days course (without travel)
  • We can provide you very nice and comfortable hotels. All expenses is covered by EU in Erasmus+ School and Erasmus+ Adult project.
  • We can organise cultural activities.

Our courses will take place

You can look at OTHER COURSES

Contact for dates

We can help you during proposal writing...

We can help you during proposal writing...

We offer free consultancy for writing the application form for our patners (for groups larger than 8 persons).

For further details and registration, contact Ali ULUSOY, General Manager of Happy Kids.

We can also collaborate in KA-2 s...