Effects Of Social Media

By: Jackie Strejc, Jackie Hermiz, & Yusouf Ayesh

The definition of Social Media

Social media marketing (SMM) is defined by Rouse (2011) as a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach (Rouse, 2011)

Prepared for:

Elizabeth Anderson

English 1102

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Research Problem

The rise of social media has changed the way marketers reach out to their target groups because of the way it allows the brand to achieve a personal connection to their customer and gather more information from a person’s profile; this, in turn, achieves the greatest return on investment.

Social media has been exponentially growing since the early 2000's and has just continued to be apart of our daily lives.

Yes, this is an area of growing interest because it is something that nearly everyone uses, Facebook alone has 1.65 billion active users (statista, 2016).

Research Questions

1. How does social media effect interpersonal communication and does it positively effect us?

2. What relationship problems are caused by the use of social media?

3. What benefits do businesses receive when they use social media to market their brand and how do they do this?

4. How does it effect people's well-being?

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Purpose Statement

We are studying the effects of social media on interpersonal communication, relationships, and business because we want to understand the role of social media in our everyday lives. Social media is becoming more popular and it is involved in many aspects of our lives. Media effects us at home, when we are out with friends, and even at our work place. As a result it is important to understand how social media has changed our lives.


We used scholarly articles, journals, blogs, statistics, and industry reports to help us complete our research. We used Noodlebib to cite our sources. Due to the fact that social media is such a general topic there was so much information to filter out and it was difficult to find academic research on recent information.

Social media in business

A recent industry report claims that, “Facebook and LinkedIn are the two most important social networks for marketers. When allowed to only select one platform, 52 percent of marketers selected Facebook, followed by LinkedIn at 21 percent” (Stelzner, 2015). As of the first quarter of 2016, Facebook had 1.65 billion monthly active users. Active users are those, which have logged in to Facebook during the last 30 days. According to Stelzner, the top two benefits are increasing exposure and increasing traffic. A significant 90 percent of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 77 percent reporting positive results. As a result metrics such as Facebook likes and Twitter followers may not say exactly how much revenue social media is generating for the hotel, other social metrics can give valuable insights such as feedback and customer sentiment about the property.

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Social Media Effecting Communication

42 percent of students socialized online, more than they engaged in any other online activity. The average student spent one to three hours a week in online social communication (Baym, Zhang, & Lin, 2004, 305)

A study analyzed, how many relationships participants reported that they sustained only through the internet. Results indicated that of the average of 36.77 people in their local and long-distant social circles combined, subjects communicated with an average of 2.65 through the internet alone.

the first person shooter (FPS) game Halo 3, for the Xbox 360 video game console, was selected to serve as the online gaming environment from which we would gather data (Kuznekoff & Rose, 2012, 544). Gamers are constantly communicating with one another when they are playing Halo.

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Social Media Effecting Self Image

Media, social and peer pressures influence the way teens see themselves. Their mental perception of what they look like can become distorted, leading them to engage in risk behaviors when they feel they don’t measure up to the impossible goal set in front of them. Self image issues can lead to eating disorders, drug and alcohol use, cutting, bullying and sexual addictions (Strickland, 2015).

prove that media can have a negative impact on self image. TV, movies, magazines and the internet all bombard teens with images and pressures about what their bodies should look like. The problem is, their version isn’t realistic. These images are air-brushed versions of models who weigh 23% less than the average woman.

Social self-esteem and well-being are more likely to be affected if the Internet is used for communication than for information seeking