EMU Australia

Branding strategies

Brand Extension

EMU is introducing boot socks. They are mid calf to knee high socks. Extremely warm.

Brand Licensing

Yaktrax(the cabin sock brand) sold their name to EMU to get the word out about the new socks and ensure their warmth and comfort.

Guaranteed to be warm, comfortable, and satisfying

Mixed Brands

EMU and BEARPAW team up to extend the target market and make the warmest boots on the market. Together they are re-making the original tall boots, but making them even better.


EMU pairs with Columbia to make the new ski boots. These will be fur lined to ensure warmth but will also still stay snug on your foot as you ride down the slopes. The clasps will be stronger and tighter, making sure the boots do not slip.