A Transparent Lens

Media Through A Fresh Set Of Eyes

Media Literacy

I think media is a way for companies to reach out and advertise to its consumers. This is a way for companies and industries to use the media to gain more profit or money. Being Media literate to my understanding is being able to read and interpret the purpose of that media advertisement although I am probably ridiculously incorrect when I make this statement. Media can be beneficial or detrimental to an industry because many advertisements are just scams to get a credit card number. It is hard to determine whether or not an advertisement is accurate as depicted of if it is shadowed by many other dishonest ones. Being media literate also helps in determining what is going on in the world because media is the fastest way to communicate information. Whether it is from overseas, or just a few states away, there are always articles to reflect on the news throughout the world. There are several types of media, social media, audio media, and probably many more but they all are related because they connect people with people. I think that that is the jest of media even though I am only able to see my perspective. Media is very important and likewise very harmful. Just like any tool on the planet it can be used to create good or bad. In most occasions media is used in good way but through scams and false advertisement it can be a negative thing. This is what I know to be media.

Tim Tebow No Contract 2014

In the Super Bowl Commercial, “Tim Tebow No Contract”2014, T-Mobile, a worldwide telephone provider, explains why having no contract can be beneficial to its consumers. T-Mobile supports their argument by illustrating the outcome no football contract has had on a former football phenomenon named Tim Tebow and how he has been able to use his additional time since being released from the New York Jets. The company’s purpose is to persuade the viewers to switch their phone provider to T-Mobile due to the fact that there is no contract required to join. The company’s advertisement is in a humorous tone for the millions of football fans and telephone handlers in the country who viewed the sports largest event of the year.

Tim Tebow T Mobile 2014 Super Bowl Commercial "Illegal Formation"
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Jordan Blackmon, News Reporter

Wed March 12, 2014

Atlanta- On January 29th the major roads of Atlanta were

shut down due to the ice left behind after Georgia had its largest snow storm

since 2013. This left the traveling citizens trapped and searching

for safety. The function of one of the largest cities in the

United States came to a halt after just two inches of snow fell

and buried the security of the innocent victims. Some people

couldn’t even make it to work after this nightmare occurred.

“This is worse natural disaster I ever witnessed. There is

people slippin’ all over the place. Yesterday I was walking

to the grocery store and it was like a scene from dawn of

the dead. I didn’t even know if I was ever going to see my

children again. You know my little Tiffany wasn’t let out

of school till half past two o’clock?” said Kisha Thompson, a

fellow civilian who witnessed this treachery.

To prevent any such happenings in the future of this great community

Michelin has conducted experiments and are working on

their newest product “Snow Tires”. This brilliant creation is

already in full effect in the surrounding forty-nine states and will

be migrating to Georgia in the near future. This disaster leaves a

mark on history and is a day that the people will “Never Forget”.

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Tool - Right in Two (HQ)

Tool - Right in Two

The song "Right in Two by Tool" goes perfectly as a theme song for the novel 1984, written by George Orwell. The song is based off of the abuse of the free will we have been given and the endless conflict and violence we create with it. In "Right in Two" the band Tool states:

"Silly monkeys give them thumbs, they make a club

And beat their brother down.
How they survive so misguided is a mystery." (19-21)

This lyric is a beautiful example of what Ingsoc did to the people of Oceania in the book. Ingsoc used their power to mistreat and control their citizens, brothers, and sisters. This left the people in that region confused, misguided, and paranoid with both their thoughts and actions. This song is in a very dark and low key tune which I think matches the tempermant of 1984 perfectly becasue that is the same vibe that the novel gives off the majority of the time. "Right in Two" is ultimately about the betrayal of mankind as is 1984. Ingsoc betrays its' people, Julia betrays Winston, and Winston Betrays Julia. It is a great representation of the selfishness of our culture and society. Interestingly enough this song is written about modern day society and 1984 is written about a mythical totalitarian government and yet the similarities are astonishing.


Angels on the sideline,
Puzzled and amused.
Why did Father give these humans free will?
Now they're all confused.

Don't these talking monkeys know that
Eden has enough to go around?
Plenty in this holy garden, silly monkeys,
Where there's one you're bound to divide it.
Right in two.

Angels on the sideline,
Baffled and confused.
Father blessed them all with reason.
And this is what they choose.
And this is what they choose...

Monkey killing monkey killing monkey
Over pieces of the ground.
Silly monkeys give them thumbs,
They forge a blade,
And where there's one
they're bound to divide it,
Right in two.
Right in two.

Monkey killing monkey killing monkey.
Over pieces of the ground.
Silly monkeys give them thumbs.
They make a club.
And beat their brother, down.
How they survive so misguided is a mystery.

Repugnant is a creature who would squander the ability to lift an eye to heaven conscious of his fleeting time here.

Cut and divide it all right in two [x4]

Fight over the clouds, over wind, over sky
Fight over life, over blood, over prayer,
overhead and light
Fight over love, over sun,
over another, Fight for each other,
for the ones who are rising.

Angels on the sideline again.
Benched along with patience and reason.
Angels on the sideline again
Wondering when this tug of war will end.

Cut and divide it all right in two [x3]

Right in two...

Media Literacy Reflection

Media Literacy is so much more than I had initially expected. My view has been deepened and my horizons have been expanded when I think of the power of media. Media is flawed, it is powerful, and most of all it is corrupt when in the wrong hands. Media can be interpreted in many different ways no matter the intention of the work. This makes being “Media Literate” so very important in society. Media is becoming dangerous due to the lack of knowledge in the given area. Information asymmetry is dangerous because the consumers only know half of the story when in reality those girls on the cover of the magazines are merely a shadow of the real person, the advertisements on the side bar of your social media are no coincidence but a violation of your privacy, and the unbelievable article you read and told all of your friends about is a silly satirical news report that you failed to recognize because you are unbelievably gullible and too ignorant to recognize the meaning behind the mask. This class changed my view on society and helped open my eyes to what is true and false and to determine what is reality and what is just a projection someone created. Media Literacy is different from any other language class because I learned much more than just how to spell and read fables. I learned the importance of reading critically, writing with a purpose, and how to scratch the blurry film off of modern day mass media diversions and look through a new transparent lens. I believe that this class was very professional and exactly what it needed to look like. The only thing I think could have been done different is the reading of 1984. It would have been nice to mix things up like we did with Macbeth when we read a chapter, acted it out, or watched part of the movie. It kept things moving and kept the energy high and I really enjoyed that.