Campaign Design

Zach Holmes , Taylor Bishop

Bradley Byrne, Republican

Location

Mobile, Al , 36602

District vs. U.S.

--Category

Your District

-U.S. Avg.


--Population

Median Age

39.5

-35.3


Percentage under 18 (subtract over 18 % from 100)

3.86%

-23.7%


Percentage over 65

6.14%

-13.3%


Percentage White (non-Hispanic)

1.47%

-78.1%


Percentage Black

3.64%

-13.1%


Percentage Hispanic

32.31%

-16.7%


Family Households

2.21%

-71.6%


--Housing

Percentage that own their home (“owner occupied housing”)

1.47%

-66.1%


Percentage that rent their home (“renter occupied housing”)

3.12%

-33.8%


--Education

Percentage that earned a high school diploma

3.06%

-85.4%


Percentage that earned a bachelor’s degree

6.64%

-28.2%


--Economic

Median household income

$44,030

-$52,762


Percentage of individuals below the poverty level

14.0%

-14.3%


--Social

Foreign born

33.04%

-12.9%


Language other than English

19.7%


--Industry

Manufacturing

8.15%

-10.8%


Farming, fishing, and forestry occupations

2.78%

-1.9%


Education, healthcare, and social assistance

4.79%

-22.5%


Construction

15.5%

-10.8%


Retail

7.1%

-11.5%


Professional and Management

10.8%

-10.5%

Segment

Social Security Set:


Segment Characteristics: Live on low fixed incomes in low costing apartments in heavily traveled urban business districts. Benefit from easy access to hospitals, community centers, and public transportation. Early retirement is rare because of the low wages and salary’s. Payments from social security, supplemental security income, and public assistance help others that are in need. Small savings accounts and pay bills in person with cash. No cell phones, computers or cameras; cable tv is the usual form of entertainment along with radio stations.

Planks and Rationales

1. Reform the budget process to make it more transparent and accountable

-This community does not have a lot of money and lives on fixed incomes. If the budget for governments could be changed and made more accountable then the population of this community might be eligible to earn more money or for example have better health care.


2. Reduce taxes to grow economy and jobs

-Taxes “reduce a citizen’s freedom”. The republicans would like to extend the 2001 and 2003 tax relief packages so that tax rates wont rise on interest, income, dividends, and capital gains. By doing this the population in this community would have more money to spend on other things that they desired instead of having higher taxes to pay.


3. Rebuilding homes

- Federal governments enforce non-discrimination laws and also assisting low-income families and the elderly with proper shelter while using housing vouchers. The population in this community benefits from this already and would continue to benefit from this since most of the community is low-income.


4. Ending the housing crisis to expand opportunity for homeownership

-The American Dream” is what everybody strives to achieve in their life. Most people in this community do not own homes they mostly rent. The population would benefit from this so that more people could own homes instead of just renting, by doing this the people of this community would have something that they could actually call “home” instead of just living in a house that they rent.