This Virtual Classroom will cover an introduction to branding and how thinking like a brand can help you to increase your impact. Brand thinking is a process that helps you to clearly and compellingly define who you are, what you do and why it matters. It helps you to identify your main audiences, what you want them to think and feel about you, and how you can achieve that. Whether you are an intrapreneur working on your personal profile for the next step in your career, or an entrepreneur working on your organisational brand, you all have to be clear on what you want to be recognised for in order to get the support you need to accomplish your mission for change. Anne’s company the Brandling works with hundreds of changemakers across the world.

101 - Introduction

• Social Good Is Always Good Branding—or Is It? (Anne Miltenburg, 2016)
• The Unreasonable Advantage of Easkey Britton (Anne Miltenburg 2014)

• Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign (Glenn Llopis, Forbes, 2013)

• The Rise Of The Personal Brand

Optional!

• The Brandling Toolkit for Changemakers- discount code for DSIL Participants to be shared during the session.

• Accelerating Change through Branding | Anne Miltenburg | TEDxTilburgUniversity

  (See below)
  
• Building a Personal Brand: Jacob Cass at TEDxCMU 2011 (See below)
  
• Brand Presence, Sustainability & Social Impact | UC Berkeley Executive Education (Dr. Kellie McElhaney, UC Berkeley 2016) (See below)