Fashion Merchandising and Marketing

By: Emma Kloiber

My Future Plan

I plan to go to University of North Texas and receive a Fashion Merchandising and Management Bachelor of Business Administration Degree.

Career Field

My career field will be a Merchandise Buyer for fashionable retail companies in the U.S.

To become successful in this career I will have to be able to:

be a good problem solver

be a good communicator

be a good leader


Merchandise Buyer $68,814 - $91,800

What I will do as a Merchandise Buyer

Basically I will be determining what goes in certain retail stores based on certain deciding factors. Those factors are:

what was purchased the most in the last year

where the retail store is located

what is trending

what basics are needed

I will decide how much of each item the store will need using percentages. I will have lots of products to choose from because as a buyer I will have many sellers advertising their products to me. As a buyer i will have to use my skills of business, marketing, and merchandising to make sure I am choosing the correct amounts of certain products and where they need to go.

Why I'm interested in this career

I have always had a love for fashion and basically anything to do with retail. I feel I will be very successful in this career.


Michael Kors is a famous American fashion designer. He designs anything from accessories to clothing. Michael Kors' designs are not only sold in the Michael Kors stores, there are thousands of retail stores that carry his brand. Kors did a fabulous job of selling his products to buyers across the U.S. Michael Kors connects to my career path because he is creating the merchandise that I would then soon put in my stores. Dillards, Belk, and Neiman Marcus are just a few department stores that have bought from Michael Kors. Michael Kors is a very successful fashion designer because not only does he profit from his own stores, but helps department stores profit from his products as well.

Thank You!