Mass Marketing

Preston Motz


  1. Gender- Can target a large mass of the population, Gender sometimes doesn't determine how you think
  2. Age- Appeal to different age groups as some pay more than others, Some people are more/less mature
  3. Intelligence- Can take advantage of people who may make bad decisions with money, Losing about half of the population that may purchase the product
  4. Money- If the product is expensive you can target the people who could buy the product, some people may cave money to purchase the product
  5. License- If the product is driving based you could target those who would use it, Those who can't use it may tell their parents about it if they were interested in it

Mass Marketing

Advantages- You can target the customers that would most likely purchase your product and not waste money on those who wouldn't purchase the product. You can use money much more efficiently.

Disadvantages- Some people may still buy the product even if most would;t think they are interested. You are losing potential customers when targeting specific people

  1. Children between the ages of 2 and 8

TV- Most children watch a lot of TV at that age and are very susceptible to ads

  1. Married women between the ages of 20 and 40

Online- Most are still working and doing jobs online

  1. Married men between the ages of 55 and 80

Radio-They are older men who most likely listen to older music on the radio rather than their phones

  1. College students between the ages of 19 and 22

TV-In their free time they usually either watch tv, or hang out with friends

  1. School age children between the ages of 10 and 17

TV- Most are younger and don't listen to the radio

  1. Single men between the ages of 15 and 18

Radio-Most just received a car and will be listening to the radio often in there

  1. Single women between the ages of 18 and 25

TV- Most are in college and have free time to watch tv