TNW Media Partnerships
We receive numerous requests a day for media partnerships. We love to work with industry events, but as we’ve grown it’s become impossible to cater to all.
We've attempted to simplify the process but also still provide opportunities for promotion of your events with the options outlined below.
How it works:
Simply decide if the basic media partnership offer below will suffice. If you're looking for more, please peruse the "Pick and Mix" section directly under. We highly recommend you read the "FAQ" section further down the page, many of your questions will most likely be answered there.
Basic Media Partnership
What we ask for
- Include The Next Web as a media partner in your web and print materials. You can download our logo here.
- Create a listing for your event on TNW Market ($100)
What we offer
- We include your event in our monthly upcoming events post (example)
- Your event gets exposure via TNW market.
Want more? Pick & Mix!
Picking and mixing lets you decide what's important to you.
Inclusion in Monthly Upcoming Events Post on TNW, includes an offer listing on TNW Market - $100/month
- 1 tweet to promote event offer - $750
- 1fb post to promote event offer - $750
- 1 G+ post to promote event offer - $750
- 500.000 leaderboard banner views on thenextweb.com - $2.5k ($5 cpm)
- 1 promo blog post about event pre-event. Includes tweets, G and FB - $2k each
- A Facebook sweepstake (give away 2 tickets in a TNW Facebook campaign) - $750
We're used to doing a straight barter deal where we offer branding & promotion in exchange for promotional posts on The Next Web and its social media channels. Is this not possible?
Whilst we do appreciate the offer, much of the branding & promotion elements just aren't as attractive to us as they might perhaps be to other publications. We've reached a point now where we get literally hundreds of media partnership requests a month and we have to take this route to streamline the number of events we partner with and the number of promotional posts we publish on The Next Web and our distribution channels.
We feel what we outline in this media partnership document offers much greater simplicity & transparency, illustrates what's important to us, provides customization options so you can pick what's important to you and also appreciate the value we know each item offers.
That said, we do understand if this isn't for you though and genuinely wish you the best of luck with the event all the same. We know from first hand experience that events are a tough but very rewarding business!
We want guaranteed coverage from the event.
To try and avoid conflict's of interest and to maintain our journalistic integrity, coverage of the event itself is also separate to any media partnership agreement. Attending the event and covering any news from the event itself is now the decision of the editorial team lead primarily by our managing editors (Martin Bryant and Matthew Panzarino), it is their decision as to who we send out to where and what news we cover.
We want one of your team to speak/moderate/interview.
Regarding speaker and/or moderator opportunities, our new policy is that it's always an honour to be invited but it isn't a condition of any of our media partnerships and therefore it's subject to availability of the team member and will require accommodation & travel costs to be covered just as with any other speaker.