Coke
By: Evie Perkins
History of Coke
Coca-Cola the world famous soda all started with John Pemberton and it was actually and accident.... this is how it started. One day in 1886 John Pemberton tested his tonic he had made for headaches. To his surprise it tasted good. he asked a local soda fountain in his town of Atlanta to serve it as soft drink... it almost instantly became a hit. And the rest is history!
Progression of Coke
At first Coca-Cola was simply syrup mixed in with water. But then one day by accident someone mixed the syrup in with carbonated water instead of flat water. Everyone liked the carbonated drink better then the flat drink so it was now served carbonated.During this transition from flat to bubbly, Coke was bought by Asa Candler. When he was approached with the idea of bottling Coke he sprung on it . He even created a different kind of bottle so it would stand out.
During the Cola Wars when Coke and Pepsi were trying to each beat each other in in having the best soft drink Coke changed the ingredients in the drink which also changed the flavor. Fans were outraged and sales dropped dramatically. They almost immediately switched it back and the soda we drink today is still the same as it was then. Nowadays we think of Coca-Cola in a red can... one of their many iconic symbols.
A Coke serving soda fountain.
Soda fountains were a very popular gathering place for young folk in the 1900's. People would often meet over a sandwich or and ice cream here. You could sit at the counter or sit by a booth surrounded by tall potted plants.
A 1930's coke vending machine.
When vending machines first came out you still had to give the cashier a dime, but now you could easily take one out instead of waiting for a waiter to prepare it for you.
A modern day Coke can.
Now we always think of Coke in a red can. And just recently they also added the name on the can. This was added to try and promote people connecting over Coca Cola or just taking a break with a Coke in hand!
A unique Coke bottle.
When Coke was first made it had many competitors such as King Cola, Koke, and Kola Nola. So when they started to bottle Mr. Candler wanted them to be unique so he created a bottle so they could stand out.
Coke Christmas?
Coke being a major entrepreneur decided to launch a Christmas campaign. They made commercials, stuffed animals, posters, And now when people think of Santa they think of the jolly man Coke drew!
Modern day Coke Machines
You know times are really changing when there's electronic soda machines. Now in many popular restaurants you can find a machine where you can get +120 different variation of Cokes most famous products.
Coke's Impact on Society
The main reason the company the company was started was because of the loyal fans of Coke. Everyone loved the drink so much Mr. Pemberton just decided to keep going. The impact of Coke on society is insurmountable. It has started charities all around the world to provide people with food and a home. It employs thousands of people in the many bottling plants they have worldwide. And it also started the bid soft drink craze. Without Coke who knows if the soda craze would have started. Would we even have soft drinks?
People of Coke
Dr. John Pemberton is the person who brought Coca-Cola into the world. Dr. Pemberton created tonics (syrups that were supposed to cure you of ailments). One day after he made a syrup for headaches he loved how it tasted and decided to sell it as a soft drink. After John passed away Asa candler bought the company later he sold it to Ernest Woodruff. When Woodruff passed away in 1944 the company was bought by the Kent family. Now Muhtar Kent is the CEO and owner of Coke.
Coke Product
Cokes most famous drink is obviously Coca-Cola. But Diet Coke and Coke Zero are also very well known. The most important drink sold is Coke because it is Coca-Cola's mission to make sure everyone young and old, rich and poor has a Coke before they die. This product is often marketed with emotional appeal with US troops or people united from around the world holding one. Coke is also often marketed with testimonial.This will be where they have a famous person holding a Coke. Now they will have iconic symbols like Taylor Swift and Gabby Douglas taking a sip of the worlds most known soft drink.
One of the most famous Coca-Cola commercials is young adults of the world holding Cokes and singing about how they want to unite the world over a Coke.
A soldier holding a coke and smiling because he has a piece of home with him.
Taylor Swift is now often seen in Coke ads with a Diet-Coke in hand.
Coca-Cola - Share a Coke This Summer (Extended Version)