3.01 Seven Functions of Maketing

Patrick Henry Miller

Marketing - Information Management

Obtaining information needed to make sound business decisions.

Product / service management

Concepts and procedures necessary to obtain develop maintain and improve a product or service mix in response to market opportunites.


Obtaining money needed to finance the operations of a business;bank loans and offering credit to consumers.


Determining a value to charge for goods and services.


Communication used to inform or remind people about a business's product's.


Determining customers needs and want trough planned personalized communication intended to influence purchase decisions and ensure satisfaction.


The transporting,handling and storing of goods on their way from the manufacturer to the consumer.