River Region Apartment Association

JUNE 2017

Thank you, Angie Ingram, Attorney at Law, for your generosity and support of the River Region Apartment Association. Without your sponsorship, the 2017 events and education for our membership would not be possible!

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JUNE Newsletter Contents...

  • Spotlight Sponsor
  • Letter from the President
  • New Website
  • RRAA Ignite Scholarship
  • Hatching Hope of Alabama
  • Employment Opportunities
  • Membership Mentions
  • Dates to Remember- Upcoming Events
  • Get Involved
  • 2017 Board of Directors

Spotlight Sponsor!

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Real Floors is the Southeast's leader in multi-family floor covering. With 10 branches in 7 states, we offer buying power and service our competitors can't match. From carpet to vinyl, laminate to plank, we can handle any size job!

Contact our Preferred Member:

John Palmer: 205-337-8436


Letter from the President, Eddie Gillenwater

Choosing You and Choosing You Again

In the Multi-family industry we spend hundreds of millions of dollars to get prospective residents to visit our websites, read our ads, listen to our radio spots and watch our television ads. Those plus a multitude of other types of advertising are used to get our name out to people looking for a place to live. We work hard and spend a lot of money to get a prospective resident to visit our property, sign a lease and move-in. For some in the industry getting the resident to move-in is the end and not the beginning of our relationship with that resident.

Today I want to challenge you to look beyond the fact you were able to get the resident to choose you and I want you to look at what you are doing to get them to continue to choose you. As you know we call this, “Resident Retention”. Think about what it would be like if instead of working so hard to get new residents you worked to keep the ones you have. In some properties up to 50% of current residents will leave their property only to move to a different property. Why? It could be they feel the other property has more to offer. It could also be they feel unappreciated at your property.

Look at your resident services budget. What are you planning and what are you spending to keep that resident you spent big bucks on to get in the first place? Our advertising budgets far exceed our resident services budget. I am certainly not saying don’t advertise but I am saying spend some money to let your residents know you are glad they made the choice to live with you. Let them know they will never be taken for granted by you and your staff.

Do something special this month for your residents. It will absolutely pay off for you and your property. Of all the properties in the River Region they chose you and they will choose you again.

Have fun and have a fantastic month.


We are so proud of our new website! You'll notice an all new look and feel with lots of additions, including...





Check it out!


RRAA Ignite Scholarship


Ask us how!

The RRAA is ecstatic about this new addition to our education program for 2017. The Ignite Scholarship Fund was developed to assist our members with funding for their educational dreams. We're thrilled to announce that the RRAA will award two scholarships to members wanting to complete their NALP certifications, one scholarship for a member wanting to achieve a CAM certification, and two scholarships for members to attend the Alabama Apartment Association Education Expo. For more information on scholarship applications and guidelines, please email RRAA1972@gmail.com.

Check out our Charity of the Year!

Hatching Hope of Alabama was Co-Founded by Keli Lynch-Wright and her son Ashton Wright to support Residents that have been displaced from their Apartment Homes due to fire or other disasters. We have worked hard to assist victims of disaster in the apartment industry, by spreading the word and picking up and delivering donations to those affected. So many lives have been touched by the community rallying together to make a difference to those in need. It is amazing how giving these folks one less thing to worry about, can give them hope and strength to forge on and get through this tough time! After several years of supporting disaster recovery efforts, we experienced a house fire of our own and lost everything that we had. Ashton was 5 years old at the time, such a small little soul. He had seen the devistation of loss through fire at apartment communities as I have always taken him with me and he has literally grown up in the industry. Those first few nights were rough and I would hold him and sing to him "Three Little Birds, by Bob Marley..."Don't Worry About a Thing..Cause Every Little Thing is Gonna be Alright". He is 12 now and the song brings us both happiness and hope in days that can be challenging. Most recently, an Apartment Community has massive fire causing many people to be displaced over Thanksgiving. We quickly gathered some small Christmas Trees, supplies, toiletries, baked goods, and other items that we knew would cheer those and the children involved. We went to visit everyone on Thanksgviving Day. When we arrived the clubhouse was filled with people camping out on the floor with nothing but the clothes on their backs. The staff at the property hosted a huge Thanksgiving Meal and everyone was leaning on each other for hope and courage to move on. I knew that day was going to be the last day that I let pass without getting to work on Hatching Hope and doing something about it! Although we found that we were doing great things, there was a much greater immediate need in the way of somewhere to sleep and general toiletries. Ashton and I returned home and immediately went online an purchased 56 air mattresses!
Often times displaced Residents are placed into a vacant apartment home or even in the clubhouse until a plan is devised for the next steps. Hatching Hope will be providing air mattresses, comfy bedding, and much needed supplies for that first night or two following a disaster. We will also have special focus on children by providing hand made blankets from local churches and schools and a book or coloring books to keep them focused on the good things! Each and every dollar will be used to build awesome care kits for these victims. And you can actually sponsor someone for $30! This will provide a victim with a air mattress, comfy bedding, and much needed toiletries. There is no greater feeling than that of helping others. Join us in this effort to make a difference across the state of Alabama! As always, we graciously accept your gift of time, so feel free to email Keli @ hatchinghope@gmail.com to see how you can help today! Find us on Facebook: Hatching Hope

RRAA is a corporate sponsor for Hatching Hope of Alabama!

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Employment Opportunities

Assistant Manager and Leasing Manager Position Open

The Crossings at Millbrook

Assistant Manager Position

Contact: Mary Alison McGuire

101 Crossings Drive, Millbrook, AL 36054



Maintenance Person Needed

Experienced Maintenance person for an apartment community in and around Millbrook. Must be knowledgeable in all aspects of apartment maintenance. HVAC certification a plus. Mail resumes to P.O. Box 11148, Montgomery, AL 36111 or email to helpwanted223225@gmail.com

Membership Mentions

No mentions for June.

If you would like to add to our mentions section, please submit all mentions to rraa1972@gmail.com by the 25th of every month.
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NAA Education Conference and Expo- June 21-24 in Atlanta, GA

RRAA Market Overview

Sponsored by CoStar

Date TBD

RRAA Beautification Awards- July 20, 2017! Wynlakes Country Club

Get Involved!

Would you like to be more involved in the industry? The River Region Apartment Association is now accepting applications for board members, volunteers, and sponsors. Contact Katie Suchocki, Association Executive, for more information!


About the River Region Apartment Association

In 1972, a group of Montgomery apartment industry professionals met and formed The Montgomery Apartment Managers’ Association. Since 1972, this association has grown and transformed into what is now known as The River Region Apartment Association and includes twenty-five counties in south-central Alabama. The River Region Apartment Association is a non-profit trade association dedicated to unifying apartment industry professionals through education, legislative advocacy and member services. RRAA members are rental housing owners, property management firms, apartment communities and companies that supply products or services to rental properties.

RRAA provides educational opportunities each year such as legal seminars, leasing seminars, and annual fair housing training. Much thought and planning has been put into annual events such as the Beautification Awards, Maintenance Mania and the River Region Awards in order to recognize our industry professionals and to allow industry professionals an opportunity to network. The Association communicates to the members through a monthly newsletter, The RRAA Insider, and the RRAA website has a fresh and informative look to provide members with local, state and national apartment industry information.

As always, a membership in the River Region Apartment Association makes you a member of the Alabama Apartment Association and the National Apartment Association.

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2017 Board of Directors

Eddie Gillenwater, Arbour Valley


Jeff Davis, Carrington Park


Pat Cook, Residential Waste Service

Samantha Lord, Barrington Place at Somerset

Joe Johnson, Hunt Companies


Beau Daniel, Foshee Management

334-273-0313 ext 106

Association Executive
Katie Suchocki

Board Members

Angela Tucker, Montgomery Apartment Guide


Christine Kessler, The Paddock Club


Cori Cupido, RentPath


Joe Rainey, The Belmont

Kevin Kiser, HD Supply

Audra Froom, Hunt Companies


Emily Wallace, Peppertree Apartments


Brandy Hitson, The Co-Star Group


Angie Ingram, Angie Ingram, Attorney at Law, LLC