Principles of Social Media

COM 293 Special Topics

Cleveland State University's New Social Media Course!

Course Description:

This course provides students with a thorough understanding of social media as it relates to the tools, history, theories, ethics and practice of communication.

Course Outline:

This course provides students with an introduction to social media as it relates to the history, theories, ethics and practice of communication. Through lectures, in-class activities, and assignments, students in this class will explore a diverse range of social media forms including blogs, virtual communities, wikis, mobile, and video and photo sharing sites. They will become familiar with basic social media research and analytics programs and understand how social media can be used as part of a strategic communication campaign.

Instructor: Dr. Kathleen Stansberry

About Dr. Stansberry

Dr. Kathleen Stansberry is an assistant professor of public relations and social media at Cleveland State University. She earned her doctorate in Communication and Society from the University of Oregon in 2012 and her research addresses the intersection of public relations and online communities. She is particularly interested in the ways online publics build trust, develop influence and organize to pursue shared goals. Her work has been published in numerous peer-reviewed academic journals and she frequently speaks on the subject of online influence at professional conferences and industry events. Dr. Stansberry has worked in agency, corporate, and nonprofit public relations, most recently as the online community manager for the International Society for Technology in Education.

Course Information

General Education Statement of Criteria:

This course introduces students to key concepts in social media. Students in this class will study history, development, and theories of social media. In addition to learning about identity performance and community development online, students will study issues of race, gender, sexuality and class in social media. Readings and lectures will introduce students to online communities that form around such topics as politics, health, gaming, and advertising.