By: Sabrina Boccalandro
What Do They Do?
How to Become One
For anyone interested in being an Art Director they will need to have an art related bachelors degree and about 5 years of previous experience. Most Art Directors work as illustrators, graphic designers, photographers, editors, or fine artists before becoming an art director. While doing your years of previous experience it is important to keep most of your work because you will need to create a portfolio that shows all your abilities. Clients and Managers will look at your portfolio before hiring you or contracting you for a project. Good Art Directors have some essential qualities; communication skills for talking with clients and their team, Creativity to come up with interesting ideas, Leadership to direct their design staff, time-management because they will be working on many projects at a time with deadlines to meet(Bureau of Labor Statistics).
First, select a degree that is art related such as Arts or Fine Arts. Only a bachelors degrees are needed but many Art Directors complete a Masters in Fine Arts to show that they have more abilities and can take on a managerial occupation. While doing your 4 years in college don't forget to collect your best work to put in your portfolio for the future. While in college it would be a good idea to get an internship working for an Art Director or at an advertising firm where you can learn how they create projects that are visually appealing. You can use some of the work you did while being an intern for your portfolio and get some extra money(Bureau of Labor Statistics)!
Next, after you finished your college degree you need some work experience if you haven't already gotten some during college. Most Art Directors get about 5 years of experience before applying for the job. There are many previous occupations that look good on an Art Directors portfolio, like a graphic designer, photographer, illustrator, editor etc. You can even be part of an already Art Director's design team and learn the basics of how to be one while working one of them(Bureau of Labor Statistics).
After, when you have completed your work experience you have to decide if you want to be self-employed or work at a certain company. Self-employed Art Directors make their own company that bigger companies or clients can hire for their projects. If you want to work at a company like an advertising firm or any company that uses Art Directors you will need to put together your portfolio. Your portfolio might contain work that is more digital graphics, more hand illustrated, or more photographed designs, you need to choose a company that best fits the type of abilities that you have. For example, if my portfolio was full of digital graphics I might interview with a company that creates video games(Bureau of Labor Statistics).
Remember, don't forget to collect your best work over the years! Also don't forget to prepare for your interview. Research about the company, they will love someone who is very informed in what it is they do. Be confident and polite during your interview too!
Now, you are ready to become an Art Director. Hard work and dedication will lead you to your dream job. Now, you can be the reason behind the cool graphics, funny advertisements, and spectacular sets!
I am still interested in being an Art Director but I have realized how much work it is going to take. The part that it mentioned about communication skills and time-management might be what I will have trouble with. But, if I really want to be an Art Director in the future I believe I can overcome those challenges.
To get ready for the job in high school I might take art as an elective and marketing as class. I am already doing both of those so I think I am prepared for college. Also, I can go to college with my mom, because she teaches Fine Arts at UNT, and I could learn a couple of things that I might be doing in the future.
I think my interest and skills match up pretty well with an art Director's. I like to design things and come up with new creative ideas. I also have always been into marketing because for some reason I like the way you can present a product in certain ways to make it more appealing to people. I would also consider myself very artistic with my hands, I am unusually better at drawing than average people but also I can create things using other materials not just a paper and pencil. The only qualities that i don't have that an Art Director does is communication skills and time management. I am not very good at talking in front of people or talking with important people, like a client or company. I also struggle with using my time wisely. I will always turn in work on time but I procrastinate A LOT. So if I'm trying to juggle several projects at one time like an Art Director AND meet deadline I will be a stressed out mess. Other than that I believe I have the qualities of an Art Director.
on the Internet at http://www.bls.gov/ooh/arts-and-design/art-directors.htm (visited May 06, 2014).
Art director talking to staff. Digital image. Www.bls.gov. United States Department of Labor, 2014. Web. 6 May 2014. <http://www.bls.gov/ooh/arts-and-design/art-directors.htm>.
Art director talking to staff. Digital image. Www.bls.gov. United States Department of Labor, 2014. Web. 6 May 2014. <http://www.bls.gov/ooh/arts-and-design/art-directors.htm#tab-2>.
Art director talking to staff. Digital image. Www.bls.gov. United States Department of Labor, 2014. Web. 6 May 2014. <http://www.bls.gov/ooh/arts-and-design/art-directors.htm#tab-4>.
Art director talking to staff. Digital image. Www.bls.gov. United States Department of Labor, 2014. Web. 6 May 2014. <http://www.bls.gov/ooh/arts-and-design/art-directors.htm#tab-3>.