Levi Strauss & Mole
The earliest uses and production of indigo dye can be traced back to India where it was the primary supplier to the Old World. The cultivation of indigo dye rapidly speed throughout Europe and reached the Americas by the late 18th century. In colonial America, it was the second most profitable cash crop behind rice. By the early 19th century, the use of indigo dye had flourished, existing on nearly every corner of the globe. In the 19th century, Levi Strauss helped secure the patent for Levi's 501 Jeans, denim jeans colored from indigo dye. Levi jeans has gone on to become the world's best selling item of clothing. Today, indigo dye is still used in jeans and it is primarily grown in South America and Asia.
The colors and materials used in Elizabethan clothing often reflected the status and wealthy of its owner. People who could wear the color indigo was dictated by English law, Sumptuary Laws. The great majority of the people wearing indigo were royalty or nobility. The meaning of colors during the Elizabethan era represented many aspects of their life. Indigo reflected social, religious, biblical and Christian traditions. Indigo has a biblical meaning symbolizing heavenly grace as the Virgin Mary is often depicted wearing indigo or blue clothing. It is often referred to as Royal Blue for its prestigious connotations.
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