Rhetorical Devices Project

1st Period Group #5

Stereotyping

to believe unfairly that all people or things with a particular characteristic are the same
Coke Chase 2013 Ad

Exaggeration

a statement that represents something as better or worse than it really is
Pepsi NEXT Baby Commercial

False Assumption

A misuse of statistics for the gain of customers
Doritos Super Bowl Commercial 2014 Cowboy Kid