These Ad Graphic Mistakes
These Ad Graphic Mistakes Are Probably Hurting Your Search Results
With more than 4.48 billion active social media users across the world, it is natural for marketers to focus on social media to acquire potential leads. And since social media platforms favour visual content more than text, focusing on the production of High-quality graphic design in Prince George becomes an inevitable requirement.
But, when the visual designs aren’t up to the digital standards, there remains the chance of hurting the search results instead of sealing the deal.
Hence, we bring you this article. It contains details of all the ad graphic mistakes you might be making, along with tips on how to prevent them.
1- Your graphics are generic and plain
Of course, keeping the designs simple and removing unnecessary elements is important. But that doesn’t mean your graphics must be plain and generic. They must feature elements that keep the customer’s eyes glued.
The idea is to make the digital ads interesting and flattering for your end users. Perhaps include pleasing visual elements that support or highlight your services or design.
Make your graphic designs visually harmonious and impactful.
2- Your graphics feature too much text and too many fonts
As mentioned earlier, social media favours visuals better than text. In fact, minimal usage of text is key to the success of digital ads.
Earlier, Facebook had a 20% rule, which prevented running ads with more than 20% text covering the image. While this rule has been removed, it was a wise rule that is worth following.
Similarly, the usage of too many fonts can negatively impact search results. If possible, stick with two fonts maximum if you have to use text in your upcoming campaign for graphic design in Grande Prairie.
3- You are using only stock photos
We agree that stock photos make things easier and streamlined without having to invest hours in quality visual production.
But you must know that not all stock images have the same impact. Some look downright staged, thereby making your brand look cheesy and impersonal.
By adding authentic images and custom graphic design in Prince George to your website, you would be able to make the customers feel comfortable and trusting.
4- Your graphics lack movement
There is a reason why motion-based videos and ads tend to have a better impact on customers than one that doesn’t. Human beings are naturally attracted to movements.
If you heavily rely on visual ads for brand promotion, it is time you introduce motion-based visuals to your campaigns. You can also benefit from adding audio to the video format.
Audio can help set a tone for the brand, thereby evoking emotions that you crave from your audience.
Final thought
When it comes to digital brands, graphic design in Grande Prairie has the ability to make or break your image. Hence, it is important to have a strategic graphic design plan in place before proceeding.
Perhaps work closely with your chosen graphic designers to help them comprehend your brand and design graphics accordingly, thereby preventing the mistakes listed above.
Paul Harris is the author of this article. To know more about Brand Development in Grande Prairie please visit our website: saltmedia.ca