Sequoia Equities LeaseStar Update

January 2016

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LEASESTAR CLASSIFIED ENHANCEMENT

We are excited to announce several enhancements to our Classified Solution:


  • Unit Availability Posting Schedules -Posting Schedules will now prioritize floor plans with units available.
  • Map Strategy – your map strategy can now be controlled at the schedule level. You can determine which schedules you want to appear on the map.
  • Layout Names Updated – we have updated our the names of our layouts to make them more intuitive for you.

Q4 CLASSIFIED OVERVIEW

Property Performance


  • Your top five properties that generated the most leads were Craig Student Living, Ballena Village, Cross Pointe, Rosewalk and Park Ridge Apartments
  • Out of these five Ballena Village had 2.11, the highest clicks per post


Tip:

  • A click is defined as someone copying and pasting the url that is embeded in the body of the ad

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Q4 LEASESTAR CASE HISTORY AND ANALYSIS

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  • In Q4, 47% of your Support Tickets came from Syndication and 43% from Classifieds.
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  • When reviewing the Case Reason we find 76% of those support cases were from Post Implementation Changes, 14% from User Management, almost 5% for Data Repar and How To.
  • The majority of the post implementation changes were for updating syndication changes/ILS mapping. Due to a recent product release you are now able to update your syndication channels through Marketing Center! You can manage this under Manage Syndication.

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