by Richard Zane
Contests and Sweepstakes
Companies use contests and sweepstakes for many reasons. Contests create a "buzz" about a company, which then increases web traffic to their site. Contests provide companies with free market research by showing what consumers would be interested. In addition, entering a contest will put you on a company's emailing list so they can further market their product to you.
To learn more about the Los Angeles Dodgers' expired sweepstakes, click on the link:
Products set up near the check-out counter. Hopes are that by setting up here, consumers will notice these products to stimulate thought in the product for a later time or even cause an impulse buy.
Example: Target still has baseball cards available for purchase by the self-checkout counter
Advertising at events such as sporting events or concerts to take advantage of a one-time chance to market towards a large number of people.