What does this business sell?
This business sells yoga, dance and running clothing. They sell items like pants, shorts,headbands,shirts, etc
This business targets mostly women ages 12-45. Lulu lemon sells mostly women's clothing and accessories,but does sell some mens items.
Lulu lemon is can get pretty expensive. Most of their items are in the $45-$100 range. The items from Lulu Lemons are mostly wants not necessitys. The motivation for purchase is the "need" for work out clothes.