Chapter 13 Section 1
Product Features
Product Features
Product features are the basic, physical, or extended attrubutes of the product or purchase.
Basic Features
the most basic feature of a product is its intended use.
Physical Feature
Physical Features of a product are tangible attributes that help explain how a product is constructed. any deatails that can descibe the product.
Extended Product Features
Extended Product Features are Attributes related to the sale of a product that customers find important.