Bi-Weekly Social Media Update

360-degree photos are coming to Facebook’s News Feed


What happened?


  • Facebook will now support 360-degree photos on the Newsfeed.


  • They will function like 360 video in that you can change the view of the photo y dragging your finger or cursor or holding your phone at a different angle.


  • The feature will support images shot with 360-degree cameras, as well as panoramic photos shot on smartphones



Why?


  • 360 is closely tied with the growing popularity of virtual reality.


Opportunity for United?


United can tap into 360 to support various content pillars. The Avgeek community will enjoy 360 photos (or videos) of cockpits, engines, plane views as a whole. United can also use 360 photos to amplify travel Tuesday and give the community a chance to explore various destinations, while highlighting the network.


Article: http://on.mash.to/1T8uSrh

Instagram is testing a Facebook- like profile for business

What happened?



  • Instagram launched business profiles.


  • The new profiles remain largely the same with three notable additions: a contact button, linkable location tag and a category to better classify the nature of your business


  • The “Contact” button also gives Instagram users the ability to grab directions to a local office, a nice touch.


  • The “Location” tag features a map to find the whereabouts of any Instagram user with a business account.


  • The “Category” will help shed doubt that you’re adding the right account, or make it easier to find business accounts that better align with your interests or needs.



Why?


  • Instagram saw that its community was having to implement a work around to get their business details on their profile. They wanted to help support business and make it easier for users to find what they were looking for. The “Contact” button was added because a lot of businesses had to add their email addresses to their bio. This created a lot of spam, but now they can hide the email address and still give Instagram users the ability to contact them directly.



Opportunity for United?


United could capitalize on this as another way to better serve their customers by offering a direct link to their customer service.




Article: http://bit.ly/1TePXlZ

Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends- How brands are taking advantage of the trend


What Happened?


  • New research claims that social media influencers might have nearly as much clout as a friend or neighbor
  • According to a joint study by Twitter and analytics firm Annalect
  • 56 percent of users surveyed said they rely on recommendations from friends, 49 percent said they rely on influencers.
  • Around 40 percent of respondents said they've purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube.
  • Also, 20 percent of respondents said they shared something they saw from an influencer.



Why?


  • Twitter wanted to show the power of influencers and how they can be a great solution for brands who cant afford a mass media star or household name



Opportunity for United


This shows the value of Influencer marketing and as we work to generate conversation for Cobalt, Influencers may be key to helping build affinity.



Article: http://bit.ly/1ZC34zc

IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video- Preferring on-demand options, 63 million watch it every month

What Happened?


  • The audience of U.S. adults watching original video programs online at least once a month has grown to 63 million from 45 million in 2013 with users describing digital video as more "innovative," "memorable" and "fun,"


  • Shows that count as original digital videos (ODV) vary, ranging from content produced by media companies to online-only companies like Funny or Die or YouTube Originals


  • The study also found that eight out of 10 advertisers have increased their original digital budgets


  • The study found that ads in original digital video also proved to be more memorable to viewers than they were a year ago, making them even with ads in the online television category.


  • 68 percent of respondents said they still use laptops or desktops for viewing original video content online


Why?


  • Around 62 percent of those surveyed said they prefer original digital video over prime-time TV because it allows them to watch their shows on their own schedule



Opportunity for United


With this knowledge, we can work to develop more content that is specifically made to be incorporated into the ad space for Original Content Series.



Article: http://bit.ly/24RNd6H