Adverti$ment$
Created By: Shaniyha Rushing & Daekwon Norman
Fast Food & Fish
Outcome: Wants the consumer to buy a filet-o-fish sandwich from McDonald's.
Secondary Outcome: Consumers may not want to buy this product because once they realize it was a live fish before it was cooked it may become unsatisfying for the taste buds.
Brad Pitt & Chanel
Outcome: Wants the consumer to buy the product because of Brad Pitt.
Secondary Outcome: Consumers may want to buy this product because of a famous actor advertising it.
Pizza
Outcome: Wants the consumer to buy Dontaos pizza.
Secondary Outcome: The consumer may be convinced to buy the pizza due to Chaz biting into the pizza.
Smoking & Plants
Reinforcers: Cigarette & Plant
Outcome: Wants the consumer to stop smoking and save trees.
Secondary Outcome: Consumers may be convinced to stop smoking do to the caption "filter your life" and also the plant coming out the cigarette.
Direct T.V. & Romo
Reinforcers: Direct T.V. & Tony Romo
Outcome: Wants the consumer to use direct t.v. due to the famous football player.
Secondary Outcome: Consumers watching this may be convinced to use direct t.v. because of Tony Romo advertising the ad.
Media
iAddict
Moral
- Learn: 500 addictive chemicals in a cigarette, 500,000 addictive apps in the app store, etc.
- Pros: Trying to inform about human interaction.
- Cons: Addictive technology use more than actual interaction with other people.
- Yes, because they're trying to convince us about how technology has been harmful and how we interact more with technology than other human beings.
McDonald's
Values
- Learn: Choose what you eat wisely
- Pros: Get a free premium chicken
- Cons: Gain weight/ calories, cholesterol, high blood pressure.
- No, because they want society to eat healthier and watch their weight.
Homosexuals
- Learn: It's okay to come out about your sexuality
- Pros: In our society homosexuals are being accepted more.
- Cons: Promoting homosexuals for kids to see and become curious with what's right, what's wrong.
- No, because society is teaching that man and woman should be together.
Butterfinger
- Learn: Women can be more independent and that you need NO MAN to complete you.
- Pros: Female independence and empowerment.
- Cons: More focused on women's independence (secondary) than the butterfinger (primary).
- Yes, because more women are doing things than they have in the past (voting rights, etc) and a woman can do the deeds of a man.