To develop stories for social media PechaKucha is the right tool

PechaKucha (Japanese: ペチャクチャ, IPA: [petɕa ku͍̥tɕa], chit-chat) is a presentation style in which 20 slides are shown for 20 seconds each (6 minutes and 40 seconds in total). The format, which keeps presentations concise and fast-paced, powers multiple-speaker events called PechaKucha Nights (PKNs).


We need a main message for our talk and then sub messages under this main topic to structure our story. The emotion we aim to elicit is also should be well organized at the beginning. Whenever we want to create a story we should think of the emotions of the audience, which emotions we want to produce. So, these make our audiences interested throughout our story. Furthermore, our each sub message should be explained and supported clearly with strong quotes or persuasive argument


A powerful conversation has begun years ago in the social media. Through Internet people is not only discovering but influencing business in the tourism sector. Each social media channel enables the prosumer (consumer with smart devices) to generate and publish real-time information. As a result, tourist markets are getting smarter than ever. Understanding the process how to create this information is critical.

LIFESTYLE by Kevser Çinar - NEU


Tuğba Kabakçı - Konya Metropolitan Municipality


Ali KILIÇ - Konya Metropolitan Municipality




Tourism Urban & Social Tapestry-Developing Soft & ICT/Mobile learning skills

“Funded by the Erasmus+ Program of the European Union. However, European Commission and Turkish National Agency cannot be held responsible for any use which may be made of the information contained therein.”
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