PechaKucha (Japanese: ペチャクチャ, IPA: [petɕa ku͍̥tɕa], chit-chat) is a presentation style in which 20 slides are shown for 20 seconds each (6 minutes and 40 seconds in total). The format, which keeps presentations concise and fast-paced, powers multiple-speaker events called PechaKucha Nights (PKNs).

We need a main message for our talk and then sub messages under this main topic to structure our story. The emotion we aim to elicit is also should be well organized at the beginning. Whenever we want to create a story we should think of the emotions of the audience, which emotions we want to produce. So, these make our audiences interested throughout our story. Furthermore, our each sub message should be explained and supported clearly with strong quotes or persuasive argument

A powerful conversation has begun years ago in the social media. Through Internet people is not only discovering but influencing business in the tourism sector. Each social media channel enables the prosumer (consumer with smart devices) to generate and publish real-time information. As a result, tourist markets are getting smarter than ever. Understanding the process how to create this information is critical.

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