Employing farmers out of slavery.
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Mars Fair Trade Agreement
Recently, Mars has made an agreement with Fair Trade to improve their cocoa production in areas like the Ivory Coast in Africa, by providing their workers with training and technical support. Not only will this improve the production of cocoa, but it will also provide their workers with higher incomes so they may achieve a higher living standard.
What is Fair Trade?
Fair trade cocoa in Tanzania
Fair Trade works to help producers achieve better trading conditions and sustainability. This helps individuals receive higher payment from exporting, allowing the field owners to hire more employees. This helps people in developing countries achieve higher living standards, and it improves the production of cocoa.
Mars Fair Trade
Where Tanzania already has a Fair Trade agreement, Mars is working to have such a system in Guyana, where they purchase their cocoa, in an attempt to abolish slavery in the area.
Mars Chocolate North America
800 County Road 517
Hackettstown, NJ 07840