He consistently placed among the AL leaders in hits and runs scored for most of his career, and served as the Yankees' team captain from 2003 until his retirement in 2014. Throughout his career, Jeter contributed reliably to the Yankees' franchise successes. He holds many postseason records, and has a .321 batting average in the World Series. Jeter has earned the nicknames of "Captain Clutch" and "Mr. November" due to his outstanding play in the postseason.
Jeter has been one of the most heavily marketed athletes of his generation and is involved in several product endorsements. His personal life and relationships with celebrities have drawn the attention of the media throughout his career. Teammates and opponents alike regard Jeter as a consummate professional and one of the best players of his generation.