Terms

Banner Ads

Embedding an ad into a web page


Pop-up/ Front/ under ads

Ads that display in a new browser window either in the front or behind the current browser window


Flash Ads

Adding interactive elements to standard HTML sites


Floating ads

Move across a screen or floats above the content


Rich media ads

Includes animation or video and have more complex user interaction


Advergames

video games containing advertisements


3 advantages/ 3 disadvantages of online advertising

Advantages
1. Scalibility
2. Cost effectiveness
3. Targeted audience

Disadvantages
1. Consumers may ignore the message
2. Some ads may be very expensive
3. Too many options