Terms
Pop-up/ Front/ under ads
Ads that display in a new browser window either in the front or behind the current browser window
Flash Ads
Adding interactive elements to standard HTML sites
Floating ads
Move across a screen or floats above the content
Rich media ads
Includes animation or video and have more complex user interaction
Advergames
video games containing advertisements
3 advantages/ 3 disadvantages of online advertising
Advantages
1. Scalibility
2. Cost effectiveness
3. Targeted audience
Disadvantages
1. Consumers may ignore the message
2. Some ads may be very expensive
3. Too many options
1. Scalibility
2. Cost effectiveness
3. Targeted audience
Disadvantages
1. Consumers may ignore the message
2. Some ads may be very expensive
3. Too many options