Banner Ads

Embedding an ad into a web page

Pop-up/ Front/ under ads

Ads that display in a new browser window either in the front or behind the current browser window

Flash Ads

Adding interactive elements to standard HTML sites

Floating ads

Move across a screen or floats above the content

Rich media ads

Includes animation or video and have more complex user interaction


video games containing advertisements

3 advantages/ 3 disadvantages of online advertising

1. Scalibility
2. Cost effectiveness
3. Targeted audience

1. Consumers may ignore the message
2. Some ads may be very expensive
3. Too many options