Media Manipulation

Superbowl Commercial

Precis

In their 2014 Superbowl commercial "British Villains", Jaguar illustrates an outstanding and marvelous night where British actors explain why they are the best people to be villains in movies and how superior they are.

By having a Jaguar, the British villains become confident and awe-inspiring to speed down roads, have helicopters close to the ground as full speed and to be dressed smoothly.

Jaguar uses testimonial (as an emotional appeal) to show a stunning display that would have views wanting to be as astonishing and confident as the British villains in the commercial.

Using a thrilling, overwhelming and stunning tone, the audience for this Jaguar commercial is focused towards both teen boys and grown men

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