E-commerce is electronically transact business. It is based on the electronic processing and transmission of data, including text, images and video. Electronic commerce includes a range of activities such as e-commerce in goods and services, online supply of digital content, electronic fund transfers, electronic share trading, electronic bills of lading, auctions, designs and joint projects, services online (on line sourcing), public procurement, direct consumer marketing and after-sales services. On the other hand, it covers both products (eg consumer goods, specialized medical equipment) and services (eg information services, financial and legal), traditional activities (eg healthcare , education) and new activities (eg virtual malls).


The need for and ability to respond to market changes continues to the point of requiring adopt new technologies to react quickly.

  • Reduce product development cycle: design time and development is becoming a significant factor with regard to the ability to achieve market share, profitability and survival.

  • Reduce costs: The need to control costs, with a corresponding desire to improve productivity, remains a permanent objective, with special emphasis on skilled workers.

  • Increase quality and customer service: As competition increases, the increase in consumer expectations about the kind of response they receive from companies, and is beginning to change the culture and processes of many industries .

  • Increase market response: The only constant is change. The need for and ability to respond to market changes continues to the point of requiring adopt new technologies to react quickly.



E-commerce is a new way of Marketing with explosive growth

forecast for the next few years. The key to success is finding new and innovative ways of using technology to develop business. Each company must find its own answers on how to combine their inner reality with this new environment in which to interact. Internet is now a competitive necessity, not an option for businesses.


In addition, the Internet has fostered the development of thousands of online communities based on interests, including a comprehensive set of newsgroups and chatrooms. Companies can enhance existing communities or even develop their own communities to establish new ways to interact with customers and partners. Custom interactions of these communities allow to increase the value of experience with customers and partners. For example, systems customer service created based on chat rooms, discussion groups and video conferences create communities where customers can interact with the company and with partners in the company and with the other customers of these partners.