Principles and Elements of Design
by Edward Im and Soojin Park
What is the purpose of the Principle and Elements of Design?
The purpose of the principle and elements of design is to make variety of designs based on one's creativity to mix these two factors together. There are myriad of combinations of principles and elements which create beyond basic design and allows us to express varying degrees of designs.
Simple example
The picture on the left depicts combination of principle (emphasis) and element (colour) in order to achieve a certain design effect to viewers.
picture URL: http://teresabernardart.com/principles-of-good-design-emphasis/
Other examples
Mix of Unity and Texture
Conveys feeling of conformity and warm, cozy night.
picture URL: http://www.nhsdesigns.com/graphic/principles/unity.php
Mix of Pattern, Color, and Texture
Conveys scale-like feelings and sense of reptile.
picture URL:
http://flyeschool.com/content/elements-artdesign-and-principles-designorganization
Mix of Contrast, Color, and Texture
Conveys feeling of warm and underwater feelings.
picture URL:
https://sites.google.com/site/principlesofdesignsite/home/contrast
A video that illustrates the concept of principle and elements of design
Elements and Principles of design
You can notice that how one basic design of triangle(s) can be used to illustrate many different types of element/principle of design!