Principles and Elements of Design

by Edward Im and Soojin Park

What is the purpose of the Principle and Elements of Design?

The purpose of the principle and elements of design is to make variety of designs based on one's creativity to mix these two factors together. There are myriad of combinations of principles and elements which create beyond basic design and allows us to express varying degrees of designs.

Simple example

The picture on the left depicts combination of principle (emphasis) and element (colour) in order to achieve a certain design effect to viewers.

picture URL:

Other examples

A video that illustrates the concept of principle and elements of design

Elements and Principles of design

You can notice that how one basic design of triangle(s) can be used to illustrate many different types of element/principle of design!

video URL: