Private Label Update: 8/12/2013

Team News

Great news! Our Author Outings Dress and Go for Folk Skirt will be featured in O, OPRAH'S magazine - this is a big win! See below for the links to product. Aire will send over images when she gets them.

http://www.modcloth.com/shop/dresses/author-outings-dress

http://www.modcloth.com/shop/skirts/go-for-folk-skirt-in-brown



In case you didn't see: the Flaunt Every Facet and Floral Field Day dresses both got their first (five star!) reviews this week.



ModCloth in the news:

A few weeks old, but a great article!

http://techcrunch.com/2013/07/19/modcloth-now-with-over-100-million-in-annual-revenue-is-going-mobile-first/


Private Label Top Sellers

1. Grand Tour Guide Top

  • Last 2 week sales: $11,997.50
  • Last 2 weeks unit sales: 250
  • Return %: 16.8%


2. Windy City Dress

  • Last 2 week sales: $10,658.36
  • Last 2 weeks sell-through: 10.5%
  • Last 2 weeks unit sales: 164
  • Return %: 32.2%


3. My Kind of Pie Dress

  • Last 2 weeks sales: $9,088.99
  • Last 2 weeks sell-through: 38.4%
  • Last 2 weeks unit sales: 101
  • Return %: 18.2%

4. In the Key of Chic Dress in Polka Dots

  • Last 2 weeks sales: $8,124.35
  • Last 2 weeks sell-through: 36.5%
  • Last 2 weeks unit sales: 65
  • Return %: 10.8%


PL Sold Out

Dish it Haute Skirt

  • $10,426.11 lifetime sales; 239 units
  • 50.1% margin
  • 19.4% return rate
  • Launched 6/21, sold out 8/5 - AWESOME!


And Many More Dress

  • $25,742.29 lifetime sales; 271 units
  • 74.7% margin - AWESOME!
  • 32.8% return rate
  • Launched 6/17, sold out 8/5 - AWESOME!

Nominee of the Night Dress in Sage

  • $32,126.43 lifetime sales; 357 units
  • 65.3% margin - GREAT!
  • 42.9% return rate