Private Label Update: 8/12/2013
Team News
Great news! Our Author Outings Dress and Go for Folk Skirt will be featured in O, OPRAH'S magazine - this is a big win! See below for the links to product. Aire will send over images when she gets them.
http://www.modcloth.com/shop/skirts/go-for-folk-skirt-in-brown
In case you didn't see: the Flaunt Every Facet and Floral Field Day dresses both got their first (five star!) reviews this week.
ModCloth in the news:
A few weeks old, but a great article!
Private Label Top Sellers
1. Grand Tour Guide Top
- Last 2 week sales: $11,997.50
- Last 2 weeks unit sales: 250
- Return %: 16.8%
2. Windy City Dress
- Last 2 week sales: $10,658.36
- Last 2 weeks sell-through: 10.5%
- Last 2 weeks unit sales: 164
- Return %: 32.2%
3. My Kind of Pie Dress
- Last 2 weeks sales: $9,088.99
- Last 2 weeks sell-through: 38.4%
- Last 2 weeks unit sales: 101
- Return %: 18.2%
4. In the Key of Chic Dress in Polka Dots
- Last 2 weeks sales: $8,124.35
- Last 2 weeks sell-through: 36.5%
- Last 2 weeks unit sales: 65
- Return %: 10.8%
PL Sold Out
Dish it Haute Skirt
- $10,426.11 lifetime sales; 239 units
- 50.1% margin
- 19.4% return rate
- Launched 6/21, sold out 8/5 - AWESOME!
And Many More Dress
- $25,742.29 lifetime sales; 271 units
- 74.7% margin - AWESOME!
- 32.8% return rate
- Launched 6/17, sold out 8/5 - AWESOME!
Nominee of the Night Dress in Sage
- $32,126.43 lifetime sales; 357 units
- 65.3% margin - GREAT!
- 42.9% return rate