Traffic Sources

Understanding your flyer's incoming visitors

Traffic Sources

In internet language, "traffic" is a different term for "website visitors." For example, if viewers visit your flyer from a Facebook post, you could say you have a lot of "Facebook traffic."

The "source" is how each visitor found the site. At Smore, the source of a visit is essentially, "how did that visitor find my flyer?"

Visitors can come from a lot of sources: Facebook posts, links from other websites, Google search results, your emails, and many more.

We categorize visitors by looking at where they came from and then assigning them a group from one of the possible sources listed in "Incoming" in the Analytics section.
Big image

What traffic sources are there and what do they mean?

Smore defines 7 source types:
  1. Website - Visitors come from a link on another website.
    If a blog has a link to your flyer, and someone clicks that link, then their source would be "Website." These are also sometimes known as "referrals" or "referral traffic."

  2. Email - These are visitors that have opened your Smore newsletter. This will only be counted if you've used the "Share with Email" tool. Once someone sees the newsletter in their email app, a view with an "Email" source is counted.

  3. Direct - These are usually visitors that typed the flyer's URL directly in the browser. For example, if you type "" in your browser and click Enter, will register a "direct" visit.

    In some cases, to protect privacy, apps might "disguise" visits to look like direct visits. This hides which app the user was using. Some direct visits to your flyers might be because users came from apps. These apps might include email apps and social network apps.

  4. Smore - Visits from within the Smore network of flyers are classified as "Smore" visits. For example, if someone sees your flyer in the "related flyers" bar, and then clicks on it, they will register as a "Smore" visitor.

  5. Craigslist - When people view your listing on Craigslist, you get "Craigslist" views.

  6. Facebook, Twitter - When you share your flyer on Facebook or Twitter, and someone clicks that link and goes to your flyer, it will register as a "Facebook" or a "Twitter" visit.

Need more info?

For more information, visit our full FAQ library. If you have additional questions, contact our Customer Service team at