CTE Monthly Newsletter

December 2020

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Why is Career and Technical Education important for today's students?
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Dallas ISD CTE Department offers 218 career pathways and 243 different Career and Technical Education courses classified in the 14 programs of study.

Career clusters include: Agriculture, Food, and Natural Resources, Architecture and Construction, Arts, Audio Visual Technology, and Communications, Business, Marketing, and Finance, Education and Training, Energy, Health Science, Hospitality and Tourism, Human Services, Information Technology, Law and Public Service, Manufacturing, Science, Technology, Engineering, and Mathematics (STEM), and Transportation, Distribution, and Logistics.

This section will begin to highlight each of the career clusters to inform teachers on cluster insights, careers & salary information, new or exciting trends, and campuses that offer these programs. This month we will focus on:

Arts, Audio/Video Technology, and Communications

Career Cluster Informative:

The Arts, Audio/Video Technology, and Communications (AAVTC) Career Cluster in Dallas ISD focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services.

Careers in the AAVTC career cluster require a creative aptitude, a strong background in computer and technology applications, a strong academic foundation, and a proficiency in oral and written communication.

Successful completion of one of the AAVTC programs of study will fulfill requirements of the Business and Industry Endorsement. Students can pursue industry-based certifications such as Adobe Certified Associate with a focus in Photoshop, Illustrator, InDesign, Premiere Pro, and more. Opportunities and support for student involvement are available through Career and Technical Student Organizations, or CTSO's, such as SkillsUSA or Texas Technology Students Association (TSA).

The two programs of study are as follows:

1. Design and Multimedia Arts – Explores the occupations and educational opportunities associated with designing or creating graphics to meet specific commercial or promotional needs. It may also include exploration into:

· Designing clothing and accessories.

· Creating special effects.

· Animation.

· Other visual images using film, video, computers, and other electronic tools and media, for use in computer games, movies, music videos, and commercials.

· The median income ranges from $45K to $70K per year.

2. Digital Communications – Explores the occupations and educational opportunities associated with the production of audio and visual media formats for various purposes, such as TV broadcasts, advertising, video production, or motion pictures. Also included is the exploration into operating machines and equipment to record sound and images such as:

· Microphones

· Sound speakers

· Video screens

· Projectors

· Video monitors

· Sound and mixing boards

· Related electronic equipment

· The median income ranges from $40K - $50K per year

The AAVTC programs span a wide variety of career paths and offer creative and exciting opportunities for our students. Across the district, these programs include:

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Business, Marketing, & Finance Cluster

Career Cluster Informative: https://www.dallasisd.org/Page/61556

The Business, Marketing, and Finance Career Clusters in Dallas ISD focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations.

Students have the opportunity to pursue an industry-based certification recognized by industry leaders in areas such as Microsoft Word, Microsoft Excel, Entrepreneurship and Small Business, Certified Insurance Service Representative and QuickBooks.

Some of our programs are supported with the NAF curriculum and work-based learning and are considered Academies under the NAF umbrella. Each cluster provides opportunity and support for student involvement in Career Technical Student Organizations, or CTSO's, such as DECA, FBLA and BPA. The four programs of study are as follows:

1. Accounting and Financial Services - Teaches CTE learners how to:

· Examine, analyze, interpret financial records

· Perform financial services

· Prepare financial statements

· Interpret accounting records

· Advise, audit, and evaluate statements

· Mathematical modeling tool

· The median income in the finance industry ranges from $60K to $90K per year.

2. Business Management - Teaches CTE learners how to plan, direct, and coordinate the administrative services and operations of an organization. Students will learn the skills necessary to:

· Formulate policies

· Manage daily operations

· Allocate the use of materials and human resources

· Mathematical modeling tools

· Organizational evaluation methods

· The median income within business management ranges from $55K - $110K per year

3. (New) Entrepreneurship - Teaches CTE learners how to plan, direct, and coordinate the management and operations of public or private sector organizations. Students will learn the skills necessary to:

· Formulate policies

· Manage daily operations

· Analyze management structures

· Plan for the use of materials and human resources

· Entrepreneurship programs are supported with our NFTE or EY curriculum

· Gives students the opportunities to showcase their business ideas to start new businesses

· The median income as an entrepreneur can range anywhere from $85K - $130K

4. Marketing and Sales - Teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Students will learn the skills necessary to

· Understand and apply data on customer demographics, preferences, needs, and buying habits.

· The median income within industry can range anywhere from $45K -$90K

With our BMF programs, we are always looking to be innovative and think outside the box. Our plan is to add five new innovative courses for the 2021-2022 school year as well as two new certification programs that will start piloting at certain campuses next year as well.

CHRISTMAS ANGEL TREE with Molina High School: Law & Public Services Cluster-- Law Enforcement Pathway - Earl Felton, Instructor

Molina JROTC and SkillsUSA students are spreading holiday cheer as they collected Angel Tree Christmas toys for children in need in the community. Together each student organization wrapped the gifts and toys they brought for the Angel Tree students.The PTA sponsor will distribute the gifts to the children.

Downtown Dallas, Inc. Park[ing] Day 2020 with City Lab High School: Law & Public Services Cluster--Government & Public Administration/ Urban Planning Pathway, Oswaldo Rivera- Ortiz , Instructor

City Lab High School participated in Parking Day, which is a global event that raises awareness of how parking spaces waste valuable land, and how we can reclaim those spaces for people. It is celebrated in more than 300 cities world-wide.

For the past 3 years, high schools have joined representing 6 school districts. Downtown Dallas, Inc. organizes the Dallas version every year and gives awards to professional firms including an honorary award for:

  • Best design
  • Best use of space
  • Most economical
  • Best modular
  • Honorary Award

This year, the event became a 'virtual competition’ that challenged participants to design and transform a park-lot from 1-3 parking spots, that could potentially benefit a business or an organization in front of them. Competing with professional firms, two proposals were submitted from:

"Honorary Award"

Elchanan Geller – “Hope is Green”


Patricia Lopez-- “The Plant Connection”

The Environmental Science Pathway is looking forward to implementing "Hope is Green" parklot design. All foods grown will be donated to the homeless community.

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Medical City Hospital "KIDS TEACHING KIDS PROGRAM": Hospitality & Tourism Cluster--Culinary Arts Pathway

Earlier this year, the Culinary Arts students from several high schools worked hard to develop nutritional recipes for Medical City Children's Hospital Kids Teaching Kids program. Below are the schools and instructors that participated:

Bryan Adams High School-- Kristine Lepow

Lincoln High School-- Paula Lewis

Molina High School-- Rosilind Coleman

Skyline High School-- Danyelle Carpenter

The students had to create fun recipes the elementary aged students can execute during the 21-Day Challenge on December 2, 2020.

This year, in an effort to maintain social distance, the recipe book was digital! It also featured video links that gave students a visual lesson on how to achieve delicious results.

Click here to view: Digital Cookbook by Journey Themes

We are so proud of our Culinary Arts teams and their instructors, and want to congratulate them on the publishing of their recipes!

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Euranie Patin, NAF Academy of Engineering at SOC High School

Join us in celebrating Ms. Euranie Patin for being recognized by her peers at South Oak Cliff High School as Teacher of the Year!! Ms. Patin is an experience educator that brings exceptional opportunities to the students representing AOE in curriculum learning and professional development. She is a consummate professional that approaches education with valuable industry insight in helping her students discover their career and academic goals.

Ms Patin is a 2nd year participant in the Fund 2 Grant, a program awarded to teachers to assist African Americans in pursuing careers within engineering. She is also participating in the Ohio State Grant that tracks success of African American males in the Academy of Engineering. Academies are able to receive $5,000 for each year they participate, which includes a stipend for the teachers and student learning.

Ms. Patin currently holds a BS in Computer Information Systems from Southern University at New Orleans and a MBA in Technology Management from the University of Phoenix. She instructs students in Web Technology and Digital Media as the Lead Teacher in AOIT at SOC. Externships she has participated in includes Capital One and CodeStream Studios. Congratulations once again to Ms. Patin for setting the example.

CI North Teacher of the Year-- Richard Shepard, Instructor

Mr. Richard Shepherd was recently selected as 2020 Teacher of the Year at Career Institute North. Mr. Shepherd has 5 years of teaching experience and is currently serving his 1st year with Dallas ISD.

He is a Master Heating, Ventilation & Air Conditioning (HVAC) technician and provides instruction for the construction and HVAC pathways at Career Institute North. Mr. Shepherd is looking forward to building the HVAC program and helping Dallas ISD students earn certifications toward great careers!

Congratulations to Mr. Shepherd for earning this recognition amongst his peers!

CI East Teacher of the Year-- Brandon Brown, Instructor

Mr. Brown is a 7-year veteran of Dallas ISD, and instructor for “Principles of Information Technology” at Career Institute East. He is a native of Dallas, Texas, and alum of Dallas ISD.

Mr. Brown earned a Bachelor of Science Degree from Howard University, College of Arts and Sciences, in Washington, D.C, and an MBA from DeVry Keller Graduate School of Management in Irving, Texas.

After dedicating years of service into corporate America, Mr. Brown decided to enroll into an alternative certification teaching program. Mr. Brown stated, “I chose to enter the field of education to assist students in reaching their full potential, help them embrace differences, and become active members of society.”

When asked what makes Mr. Brown a great teacher, Mrs. Eberhardt, Director of Career Institute East stated, “He always exudes such an excellent attitude and is passionate in his pursuit of excellence. Mr. Brown builds meaningful relationships with his students and continues to work hard daily towards student achievement and being the best. He is so deserving of this great honor by his peers.”

Congratulations to Mr. Brown! Well deserved.

CI South Teacher of the Year--- Pam McElvogue, Instructor

Price Career Institute South would formally like to congratulate Mrs. Pam McElvogue for being recognized by her colleagues as "Teacher of the Year". Mrs. McElvogue has received this award because her outstanding work and accomplishments to the Price CI South student education.

As a 1st year teacher, she has demonstrated leadership qualities that go beyond being a Principles of Information Technology teacher. Mrs. McElvogue shows professionalism with her students while contributing as a team player to the successful implementation of Career Institutes Program in Dallas ISD.

See a short video of Mrs. McElvogue approach to learning below:

Principles of Information Technology (Elective)
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Vince Guaraldi Trio "Christmas Time Is Here" (vocal version from A Charlie Brown Christmas)
#MerryChristmas Greetings cards | Merry Christmas whatsapp status Video | Christmas Status video

Richard Grimsley, CTE Director

Newsletter prepared by:

Marcus Nickerson, CTE Coordinator

Kim Yancy, CTE Coordinator