2015 year in review assiggnment
CREATIVITY AT ITS BEST
TOP 3 COMPANIES THAT MARKETED THEMSELVES THE BEST
APPLE
Apple- It makes the next big thing and creates game changing devices in existing markets before people even know what they want. It doesn't use focus groups or research; Apple is its own focus group. It controls its message better than any company on earth.
GEICO
Geico- Geico had some the best ad concepts. The gekko caveman, the little piggy. They use these characters in funny ways to show a person why they might need insurance services from them
Nike keeps on making sneakers that the youth a large portion of their consumers like. So many sponsoring athletes with their own brand sneakers. Fans of theirs see them wear it during games and want it to. Nike's famous swoosh logo.