Persuasive techniques

Testimonial

The message of this ad is that old spice will make you as powerful as Terry Crews. The persuasive technique being used is testimonial. The target audience is men and teenage boys ages 13- 40. The ad makes you feel like you can be like Terry Crews if you use old spice. It is a effective ad because Terry Crews was used to promote the product in a funny, manly way.

Humor

The message is that old spice deodorant is funny. Humor is the persuasive technique used. The target audience is men ages 13 - 40. The ad makes you laugh which makes you like the product more. It is effective because it makes you chuckle and think of old spice as a humorous product.

Emotional appeal

The message is old spice will make you a man. The persuasive technique used is emotional appeal. The target audience is men ages 13 - 18. The ad makes old spice seem manly. The ad is effective, it literally says "old spice turned my boy into a man" which makes you want to buy it to be more manly.

Product comparison.

The ad shows that bounty is better than other brands. The persuasive techniques used is product comparison. The target audience is moms. The ad does a test that shows bounty is better than the other brands because it soaks up the most liquid. The ad is effective, it shows evidence of how bounty is better than its competition "proving" that it works best.

Name calling

The message is that a whopper is superior to a Big Mac. The persuasive technique used is name calling. The target audience is fast food eaters. The Big Mac isn't as big as the whopper. The ad is effective it makes the whopper seem far superior to the Big Mac which makes you want the whopper more.

Security

The message is if global warming doesn't stop ice cream will be gone. The persuasive technique is fear. The target audience is ice cream lovers. It makes you think about global warming. The ad is pretty effective because it gets your attention and then tells you about the threat of global climate change.

Individuality

Levi's are original and right for you that is the message. The persuasive technique is individuality. The audience is men who want to be original. It makes you feel like your Levi's were made for you and only you. The ad is sort of effective, it makes you feel as though Levi's will fit your personality.

Purr words

The message is Coke will make you smile and be happy. The persuasive technique is purr words. The audience is everyone but its more for kids because of the cute polar bears. It makes you associate coke with happiness. The ad is effective because the cuteness and happiness of the ad makes you want to drink the product.
Coke 2012 Commercial: "Catch" starring NE_Bear

Slogan

The message is frosted flakes are grrrrreeeeat. The persuasive technique is slogan. The ad is targeted at kids. The ad makes you believe that frosted flakes are great. The ad is very effective, who doesn't know this slogan?
Frosted Flakes Commercial

Band wagon

The message is that Americans all eat at mcdonalds. The persuasive technique used is bandwagon. The ad targets all Americans not eating at mcdonalds. The ad makes you feel like you aren't like all other Americans unless you eat at mcdonalds. The ad is effective, it makes mcdonalds seem American.

Plain folks

The message of this ad is that cup of noodles is for everyone. The persuasive technique used is plain folks. The ad is targeted at anyone who might want a fast easy lunch. The ad makes you think anyone and everyone can eat cup of noodles if they want to. The ad is sort of effective, it conveys a message that's says nissin noodles are for everyone.

Rewards

The message of the ad is that axe will get you all the ladies. The persuasive technique used is rewards. The ad is targeted at single men ages 13 - 40. The ad makes you feel like you will need axe to attract as many women as the guy in the ad. The ad is lame but effective, men watching this as will believe it and buy axe.