Taking a Quick Dip Into Digital with Sarah Frohman

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Flying high into The Cloud

The FAA (Federal Aviation Administration) is taking a #DigitalDip. AKA they are going to move some of their services into The Cloud! These changes will eventually improve Air Traffic Control efficiency and make the most up-to-date maps available to pilots. This FAA is taking their time in order to make sure that The Cloud is as secure as possible.

To read more, visit: http://techcrunch.com/2015/08/31/the-faas-future-looks-cloudy/

The downside of digital

USA Network postponed the season finale of “Mr. Robot” because of an unplanned coincidence between the episode and the tragic Virginia shootings that took place on live TV. Because the shooter posted the event online, it was exceedingly difficult to avoid.

Cutting right to the chase because this is not a fun article to write: digital is great when we want things to go viral, but it can also send tragedy viral, which is especially scary because so many children have access to the Internet.

To read more, visit: http://tinyurl.com/o2yu35g

“M”ore from Messenger

Watch out, Siri! Facebook’s “M” is coming to get ya! The social media platform is getting its foot in the artificial intelligence door: they are testing a personal digital assistant that will run inside the Messenger mobile app.

The service (“M”), can make purchases, schedule appointments and travel, and send gifts. Great, sending a “happy birthday” message is no longer enough, I have to send a gift, too…

To read more, visit: http://tinyurl.com/ougy4hl

The shopping mall will never fall

Yes, we all love to online shop. It’s easy, fast, and you don’t have to find a parking spot in a crowded garage.

To stay afloat, some stores are adapting by integrating digital shopping aspects. For example, your smartphone syncs to the super market when you walk in, and a map takes over your phone screen...making it way too easy to bee-line to the ice cream section!

To read more, visit: http://adage.com/article/digitalnext/retail-reinvented/300129/

An ode to email

Dear E-mail,

There’s so much talk about social media that we sometimes overlook how reliable you have been (even though Hillary may have put you in the limelight). TechCrunch even refers to you as “the best invention in the information age!”

Why you’re so great: you exist across every device and you are easy to access. Plus, how do you think people sign into their Facebook accounts?! So here’s to you, E-mail!



To read more, visit: http://techcrunch.com/2015/08/29/the-last-and-ultimate-social-graph/

Metric mania

Facebook’s new live-streaming feature (see: https://www.smore.com/ju27x-digitaldip) has brought an important metric to light: “comments.” The hype has been about “views,” but does 1 million views really prove that 1 million people were engaged with the content?

Comments, on the other hand, show that people are interacting. Could comments be the newest key to understanding user engagement!?

To read more, visit: http://digiday.com/platforms/live-streaming-important-facebook/

A Snapchat snapshot

Two things.

One, Snapchat’s Discover feature is getting crowded with the addition of a few more little circles. Some publishers now fall below the fold. Probably not the best design idea…

Two, Snapchat is taking heat from its advertisers (you can find Snapch-ads in between Discover content pieces). Here’s the deal: brands are charged for ads at zero seconds, which is arguably not enough time for an ad to make an impression (pun intended). Snapchat says that their use of vertical video minimizes distractions, making even a millisecond worth it. “Snaps” to the advertisers for standing up for themselves!

To read more, visit: http://tinyurl.com/pdw89wq and http://tinyurl.com/p44y9gm

Six seconds to shine on Vine

A surprise guest made an appearance at the 2015 MTV Video Music Awards: VINE! According to social measuring service CrowdTangle, Vine had the most interactions of all social networks during the event.

Are they making a comeback? Vine has announced that they plan to create these short videos during as many live, big events as possible in order to draw attention back to the platform. #VineGoesViral!

To read more, visit: http://tinyurl.com/pxnj3hq

Mobile automobiles

Cars are becoming connected, making automobiles just another mobile device (haha). By 2020, dashboards will have “buy button” capabilities, making cars another link in the Internet-of-Things chain.

A “buy button” will allow drivers to buy gas, order food, etc. without ever pulling out a cell phone. This means that credit card information will be connected directly to the car. Can you say privacy concerns?

To read more, visit: http://tinyurl.com/ocsmg47

News flash for news advertisers

Many brands have the blues when it comes to advertising alongside the news. So, Bloomberg Media Group is looking to up the appeal. They are introducing a news widget called “Trendr” that can, in real-time, determine the most popular companies (in the “Company in the News” section). This will ensure advertisers that they are spending their dollars on popular content.

To read more, visit: http://tinyurl.com/nrsxt33

Don’t filter your excitement

Instagram is expanding its capabilities beyond square-sized content. Now, content can also be vertical and horizontal! Don’t filter your excitement like you do your photos!

These formatting changes also open up new doors for advertisers who were previously uninterested in posting to Instagram due to size limitations. Oh, and since Facebook is Instagram’s parent, these formatting changes make it seamless for brands to extend ad campaigns between the two platforms. Fantadstic!

To read more, visit: http://tinyurl.com/onbt8vj