Wai Man Fung
About Urban Outfitter
Urban Outfitter was established in 1970, it is an American lifestyle retailer which target at customers aged 18-30. The community of Urban Outfitter was began with clothing, records, plants, jewelry and knickknacks from local business at the beginning, they are now additionally cooperate with different designers and brands. They also represent the lifestyle of bohemian, hipster and vintage.
Moreover, they are a fast growing retailer of Clothing and Accessory, more than 130 stores were operated in the U.S. They sell women’s and men’s clothing, houseware, music and technology and beauty products.
Urban Outfitter have in house brands, designs from these brands were manufactured, then goes to Urban Outfitter and sold to the customers. Since Urban Outfitter do not have their own production line, therefore, they are not considered vertical integrated.
Besides, Urban Outfitter provide shopping experience to consumers through their store, website, mobile application, catalog and customer contact centre, by which they are an omnichannel retailer.
Urban Outfitters Inc (URBN.O)." Reuters. Reuters, n.d. Web. 08 Oct. 2015
As the logo in the middle, it's a very simple design. It has the short form of the brand name, it's really memorable and the logo show the life style of their target customers either. It is because they chose the color of black and white, it's chic for the image of a clothing brand.
The music at the bottom is "Dive" from Tycho which is an American ambient band. The atmosphere of the music is dreamy but exciting at the same time, which echo to the band image of being young and laid back.
Urban Outfitter: In The News
Urban Outfitter, one of the most popular brand among Millennial, collaborate with classic sporty brand Fila to launch an exclusive line. The collection represent the classic sport style of Fila from 1973. This is believed that the collaboration will lead the young generation to experience the legacy of Fila.
Feitelberg, Rosemary. "Fila Teams Up With Urban Outfitters for Exclusive Line." WWD. WWD, 02 Sept. 2015. Web. 08 Oct. 2015.
Selling Channel: Catalog
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