Sacramento web design

Get The Perfect Sacramento Web Design Services

Get The Perfect Sacramento Web Design Services

Small Business SEO: What to Do When Google Hates You

Are you having trouble getting your website to rank well in Google search results?

Search engine optimization (SEO) techniques can send your website to the top of the search engine rankings. If you need your site to rank higher, there are many things you can do to optimize your content and HTML.

If you hire a good web design firm, like a sacramento web design company, they will handle SEO for you. That is one of the benefits of working with a sacramento web design company that does more than just develop your site. Having a reputable sacramento web design services company maintain your site can save you a lot of time and frustration.

What Makes Google Tick?

When you do a Google search you expect the most relevant results. Google provides them

because they want you to keep coming back. The last thing they want is for you to go to another search engine. Google makes its money selling Pay Per Click (PPC) ads, which would not sell if there was not an audience to read them.

Google use "spiders" to explore websites across the Internet and check out their content. Then

Google perform algorithms to rank the sites. Website show up in search results when their

content correlates to a search query. No one but Google knows the algorithms and how they

are weighted. However, people have spent a lot of time testing Google results to determine

which signals the algorithms use.

Many small business owners have found it easier to hire a company to handle SEO for them.

Web design companies are now offering additional services to cater to their clients, such as

SEO marketing and social media. Here is a sample of what SEO experts have learned is

important to include in a website in order to raise your ranking:

Page Title

The spiders look at your page title for keywords. That is why it’s essential that you make your

titles relevant. That doesn't mean you should write enormously long titles or repeat your

keywords over and over. Google can tell and will hold it against you, lowering your rank. Take

time to craft a strong title that reflects your content.

Page Content

Optimizing your page content takes more skill. First your primary keywords should be weaved

throughout your content without disrupting the flow of the text. If you insert your keyword into

sentences that make no sense, you will be penalized for keyword stuffing. You should also

consider putting some of them towards the top of your text. They still have to make sense.

Meta Description/Meta Keywords

Your meta description is a short summary of the page content, usually between 2 and 3

sentences. Meta keywords are the keywords and keyword phrases used in your content.

Prioritize them from most important to least important. That is because sometimes the search

engine caps the number of keywords they will catalog.

*Photo credit Patrick Hoesly, Flickr

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