Struggling gym transformed into a high-tech Pilates studio and Organic Juice Bar
AIMEE & JASMINE -- Owners
BEFORE
AFTER
PRODUCT TEST: DIANE TAKES JASMINE'S PILATES CLASS AND DOES SOME ORGANIC JUICE SHOTS
RETAIL MAKEOVER WINNER
ZUMA JAY -- SURF BOARD AND CLOTHING RETAILER IN MALIBU
MIKE & AVA "SURF STORE OWNERS & SURF APPAREL DESIGNERS"
BEFORE
AFTER
PRODUCT TEST: MIKE TAKES DIANE OUT FOR SURF LESSONS IN MALIBU
"TRI SURF"
ALTERNATIVE -- WE MAY WANT TO CONVERT ZUMA JAY FROM JUST A SURF SHOP INTO A FULL-BLOWN SURF AND TRIATHLON RETAILER. WE'D ADD BIKES AND RUNNING GEAR TO THE RETAIL MIX. SURFING AND TRIATHLONS ARE TWO OF THE HOTTEST SPORTS. NEW STORE NAME: "TRI SURF". NOW MORE REVENUE STREAMS, MORE CUSTOMER TRAFFIC AND DIVERSITY OF CLIENTELE. WE'D ADD REILLY, A WELL-KNOWN TRIATHLETE AND COACH, TO THE MANAGEMENT TEAM. THIS WOULD BE A VERY UNIQUE, SMART AND ASPIRATIONAL MAKEOVER / REBRANDING.