BUSINESS BULLDOG MAKEOVER

formu + la & surf amore

PILATES STUDIO & ORGANIC JUICE COMPANY MAKEOVER

FORMU + LA

Struggling gym transformed into a high-tech Pilates studio and Organic Juice Bar

AIMEE & JASMINE -- Owners

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BEFORE

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AFTER

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PRODUCT TEST: DIANE TAKES JASMINE'S PILATES CLASS AND DOES SOME ORGANIC JUICE SHOTS

RETAIL MAKEOVER WINNER

ZUMA JAY -- SURF BOARD AND CLOTHING RETAILER IN MALIBU

MIKE & AVA "SURF STORE OWNERS & SURF APPAREL DESIGNERS"

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BEFORE

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AFTER

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PRODUCT TEST: MIKE TAKES DIANE OUT FOR SURF LESSONS IN MALIBU

"TRI SURF"

ALTERNATIVE -- WE MAY WANT TO CONVERT ZUMA JAY FROM JUST A SURF SHOP INTO A FULL-BLOWN SURF AND TRIATHLON RETAILER. WE'D ADD BIKES AND RUNNING GEAR TO THE RETAIL MIX. SURFING AND TRIATHLONS ARE TWO OF THE HOTTEST SPORTS. NEW STORE NAME: "TRI SURF". NOW MORE REVENUE STREAMS, MORE CUSTOMER TRAFFIC AND DIVERSITY OF CLIENTELE. WE'D ADD REILLY, A WELL-KNOWN TRIATHLETE AND COACH, TO THE MANAGEMENT TEAM. THIS WOULD BE A VERY UNIQUE, SMART AND ASPIRATIONAL MAKEOVER / REBRANDING.

REILLY "TRIATHLETE ENTREPRENEUR"

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PRODUCT TEST: DIANE CYCLES WITH REILLY