Wrigley Chewing Gum
By: Maggie Heitkemper
Wrigley had to get used to competition so he had to find ways to compete with the large Thomas Adams company. That's were Wrigley's advertising skills came in. He placed ads in magazines and newspapers. He put huge signs on buildings and even billboards along the roadways. One row of billboards became famous for it's lengh. It ran through Atlantic City and Trenton. People called it the mile long sign.
It makes people think differently about chewing gum and shows people how a good business man can succeed. And now people chew Wrigley's gum everyday. Because at first there were very few boring flavors of chewing gum. But once William Wrigley Jr. started his started his chewing gum business lots of people started to like chewing gum better because of the awesome flavors he introduced.
Wrigley got offered to join the Thomas Adams gum business. At the time it was the largest gum company around. Adams had 5 other gum companies forming a chewing gum "trust". Can you guess what Wrigley said? "No" cause he wanted to stay independent. He only had Zeno gum company help manufacture his gum. And look were Wrigley is now. He is the top chewing gum company.
Wrigley is very smart with advertising his business. Which in his opinion was a very important part of a business. He spent almost $250,000 on advertisements. But those advertisements made his gum popular. The coolest ad was the mile long one. It went from Atlantic City to Trenton New Jersey. In conclusion gum wouldn't be as popular with out William Wrigley Jr. to start it