ST. PATRICK'S DAY & MARKETING

BY JOSHUA BAUERMEISTER

HISTORY OF ST. PATRICK'S DAY

  • On March 17, 1903, St Patrick's Day became an official public holiday in Ireland
  • began as a religious feast day for the patron saint
  • 120 million

Part 2

Ireland

  • Saint Patrick's feast day
  • The biggest celebrations outside the cities are in Downpatrick, where Saint Patrick is said to be buried
  • 13 million pints of Guinness beer will be consumed



Canada

  • Maple leafs wear green
  • Spend lots of money on Guinness beer

PART THREE

A 4 leaf clover brings lots of good luck

businesses put pictures of 4 leaf clovers on products so that makes money

They represent Irish cultures

promotes celebtating