Nike: The Greek Connection
By Ethan Dickey
Greek mythology has a very great role in American culture and society the article “How is greek mythology present” also agrees some prime example would be logos, slogans or even names of companies who are direct or subliminal references to greek myths or stories.
The extremely popular athletic clothing company Nike is actually named after the lesser known greek goddess named Nike. Nike is the greek goddess of victory who was thought to have never lost in any competition, war or challenge according to “Nike: The goddess of victory”. Nike is a company that wants their customers to believe that if they buy their clothing and shoes that they will never be beaten.
Nobody ever wants to lose and many people will go the extra mile to win so when a company has the goddess of champions to back up their name lures customers into buying their stuff in belief that it will make them better. If it actually does make them better at sports or not is not for discussion but the name alone almost ensures that it will.