Memory Brochure

Drew Herold

Forgetting Curve

There is a rapid drop off in the amount of information retained after 2 hours. The curve shows how information is lost over time if there is no attempt to retain it.


  • Eidetic Memory - exceptionally vivid and allowing detailed recall of something previously perceived
  • Positive Transfer - Rapid learning in a new situation because the stimuli or responses required are similar to those learned in an earlier situation.
  • Schema - a cognitive framework or concept that helps organize and interpret information.
  • Elaboration - Creating a relationship, or shared meaning, between two or more pieces of information that do not belong to the same category
  • Recognition - identifying something you learned previously and is therefore stored in some manner in memory.
  • Interference Theory - when there is an interaction between the new material and transfer effects of past-learned behavior

Real World Application - Amnesia

Amnesia is the loss of memories, facts, and information. Unlike in movies and television, most people with amnesia are lucid and know who they are. However, they many have issues learning new information and forming new memories.

Amnesia is caused by damage to areas of the brain that are vital for memory processing. Often times, amnesia is permenant. Unfortunately, there is no particular treatment for amnesia, but there are techniques for enhancing memory.

Vocabulary (Continued)

Negative Transfer - occurs when a learned, and previously adaptive, response to one stimulus interferes with the acquisition of an adaptive response to a novel stimulus that is similar to the first

Attention - the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.

State Dependent Learning - Psychological and physical state are encoded along with the information as a retrieval cue

Transfer of training - the effect that knowledge or abilities acquired in one area has on problem solving or knowledge acquisition in other areas

Information processing - a framework used by cognitive psychologists to explain and describe mental processes