Summer Enrollments: Up or Down?
How to maintain & potentially build enrollment during summer
The summer months can be a challenge...
Those of us that have been in the preschool and childcare industry for awhile know that the summer months can be hard. Our preschoolers graduate (which we LOVE) but then we are left with a hole in our enrollments.
What do we do? How do we fill them?
We hate to lay off staff (because they are fabulous), but if schools are not running at at least break-even, this is something we could all be potentially faced with.
So just HOW do we keep enrollments up and even GAIN new students through the summer? Read on...
There are several things you can do to keep & build enrollment
If you are looking for some ideas for how you can keep your enrollments steady and potentially even gain new business through the summer months, you may want to try one or more of these ideas:
- Push back graduation: I know what you are thinking... "I can't do that! Everyone graduates in June!" You would be surprised how quickly your clients become comfortable with (and even appreciate) a July graduation. By pushing back your graduation a month, you maintain most of your graduating preschoolers for another 4 weeks!
- Create a FABULOUS summer program: Really put some thought into your summer program. Go beyond simple water play and brainstorm some truly fantastic themes.
- MARKET your fabulous summer program: Once you have your summer program planned out (including rates & times), place it on your website and all of your social media pages. Share your program with local schools (especially if you take older children during the summer). Place banners outside of your school with contact information so when people drive by they see it, and call or visit your website to register. Start promoting your summer program in April for best results!
- Let people know when Fall enrollments begin: Letting people know through social media and traditional methods that Fall enrollment has begun will boost enrollment. Hold open houses and evening events inviting the public into your school. Create some buzz for yourself. It's OK to let people know if you only have a few spots remaining! Use that to your advantage... It may just help you fill those last few spaces.
If you just don't seem to have the time to get a truly fantastic summer program going this year, take a minute to learn about Fusion Early Learning's Discovery Camp program below. We can help you have the best summer ever!
Take a peek at Fusion Early Learning's Discovery Camp!
At Fusion Early Learning we have crafted a truly amazing summer experience that we are now sharing with other schools around the country. It includes themes that engage all ages with detailed guidance for your teachers. We are even offering a leadership program for your older campers! Want to learn more? Take a peek at what themes these Fusion Early Learning Schools have chosen for their summer programs by clicking on them: The Learning Cottage (Sarasota, FL), Winston Christian Academy (Winston, GA), A Lil' Institute (Bend, OR) and then schedule a web-walk to learn more.
Think outside of the box when marketing!
The Learning Cottage, a Fusion Early Learning School, has excelled at creating some serious BUZZ about their business. The latest is a short interview by a local news station during an Earth Day event. Take a peek, they are the second story in!
Schedule a web-walk: Fusion Early Learning's Discovery Camp can help YOU maintain enrollment through the summer months!
Interested in learning more about the Fusion Early Learning Curriculum's Discovery Camp and how it can help your school? Schedule a web-walk today! Just click here and fill out the small form on the page. We can't wait to share it with you.
“Always deliver more than expected.” —Larry Page, Google co-founder
About us
We are a privately owned company currently based in California. We are seeking other educators who believe in our vision and want to become licensed Fusion Early Learning schools. Think we may be a good fit for your school? Contact us today and we can get the conversation started.
Email: tom@fusionkids.com
Website: http://www.fusionkids.com/
Phone: (530)751-6440
Facebook: https://www.facebook.com/FusionEarlyLearningPreschools
Twitter: @fusionpreschool