Welcome to Beautycounter!

I've made a change for #betterbeauty!!

At Beautycounter it is our mission to get safe products into the hands of everyone!

Thank you so much for being a loyal cosmetics customer, as your source for the best in beauty, I want to always bring you the safest and highest performing products available in the US.


This commitment lead me to search out a better option, not only for myself, but for you, my customers. My search led me to Beautycounter.


The United States has not passed a federal law to regulate the ingredients used in personal care products since 1938.


The European Union has spent the past two decades banning or restricting more than 1,300 ingredients, the US has only banned 11 to date.


Beautycounter, has banned more than 1,500 ingredients setting a new health and safety standard—

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Jennifer Mager, Manager

I'm excited to share Beautycounter's products with you.

View our Never List - a list of ingredients you will never find in our products.

Everyone Counts