Sales Promotion Smore Assignment

By: Ryan Stuempfig

Premium Item Give-Aways Definition- are promotional items—toys, collectables, souvenirs and household products—that are linked to a product, and often require box tops, tokens or proof of purchase to acquire.

Contests and Sweepstakes Sweepstakes are a form of contest where a prize or prizes may be awarded to a winner or winners.[1] Sweepstakes began as a form of lottery that were tied to products sold.
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Group of research subjects whose characteristics approximate those of the population it is selected from.

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Point of Purchase Displays

A point-of-sale display (POS display) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attraction to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
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Special Events

Event-driven marketing (EDM) is a discipline within marketing, where commercial and communication activities are based upon the measurement of relevant and identifiable changes in a customer's individual needs.[1] It is a distinct and different approach to direct marketing and traditional Database marketing which typically use statistical methods .
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Couponning Promotion

In marketing, a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.

Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part ofsales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones .

Real Extreme Couponing: Gathering Printable Coupons